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Vehicle Profile: 1950s Nash Ambassador

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Just how do you suppose the historically famous Italian company, Pininfarina, ever became involved in the styling designs of the 1950’s Nash automobiles? It would have been enjoyable to be around in the days of the late forties and early fifties when these sometimes garish and over-the-top designs were created. The designs were often borrowed from furniture and appliance manufacturers. They were slathered onto the artsy designs of some of the heaviest, yet most stylish, “gunboats” to ever grace the pavements of the world.

The Italian design and coachbuilding company Pininfarina was famous for their work with the likes of Ferrari, Maserati, Alfa Romeo and many other prestigious companies. They were commissioned by the Nash Motor Company to design these special edition Ambassador “bathtub styled” beauties aptly named the Nash Ambassador “Pininfarina” Country Club Coupe.

Vehicle Profile: 1969-1976 Triumph TR6

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The 1969 through 1976 Triumph TR6 was known as the quick, nimble, what-a-blast-to-drive and totally British sports cars of the day.  The Triumph TR6 was mostly unchanged throughout the 8 year production run. (unfortunately the end of a great era for Triumph and all true British sports cars, as we knew them).  The Triumph TR6 was only produced as a front engine, rear-wheel drive, 2-door convertible sports car.

The new-for-1969 body was only slightly redesigned by the famous Karmann group of Germany (while maintaining many components, both body and chassis wise, from the previous TR4/A and TR5/TR250 models). The front-end was widened and modernized, while the rear-end was given an angular, “Kamm-back” styling (which was becoming popular at the time). The only engine available was the 2,498cc (152.4-cid or 2.5L), in-line, 6-cylinder with twin “SU” (or later Stromberg) carburetors, producing around 105hp (the European market, and “British” only versions were available with P.I., or “petrol-injection” and produced in the area of 150hp). This torquey little, OHV, pushrod design, 6-cylinder, was coupled to a fully synchromesh, four-speed, manual transmission (and an optional, electrically switched, “overdrive” transmission was also available).

The wheelbase was a mere 88 inches, the overall length was only 155.5 inches, the total width was 61 inches and it was only a short 50 inches high.  It weighed a paltry 2,300 lbs (+/-). The Triumph TR6 was a great little “Sports car” package, that could reach 0-60 in approximately 8.2 seconds, run through the 1/4-mile traps at around 16.3 seconds and attain a top speed of around 120 mph. Nothing earth shattering, but a lot of fun, none-the-less!

The interior of the Triumph TR6 was typically “British” in styling and appointments. It had plenty of odd switches and levers, full instrumentation and comfy, sporty seats. It was cozy, yet, actually roomy enough for a person over 6-ft tall. It had the typical wood veneer dash board of the day, plush carpeting all over the place and a nice-feeling steering wheel. With the redesigned rear-body area by the aforementioned Karmann group, there was a lot more room for luggage and/or groceries than in most previous sports cars of this size.

For mid-1973, and again, due to U.S. Government safety mandates, a huge pair of (and most people agree ugly) black rubber bumper “over-riders” were added to both front and rear bumpers (to meet the 5 mph impact ratings). The Triumph TR6 was of steel frame/steel body design for its entire production run and had a semi-trailing arm rear, independent suspension with coil springs and knee-action, lever-style shocks. The front disc brakes and rear drum brakes were more than adequate, with the power assisted booster system. The steering was handled nicely by a rack and pinion style system, with huge 15-inch wheels/tires (Redlines were the cats-ass) all the way around.

Sketchy records indicated that some 96,000+ Triumph TR6 cars were produced from 1969 through 1976 and over 83,000 of those ended up in North America. That made the TR6 the most popular and most produced Triumph in the TR series history (the TR series ran from 1953 through 1980).  The Triumph TR6 is a very desirable and somewhat valuable and unique collectible vehicle in today’s market. Many of these cars have rusted away to nothing, leaving very few original units out there in good condition.

Vehicle Profile: 1937 Cord 812 Phaeton

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In 1929, Mr. Errett Lobban Cord (or E.L. Cord to most people) founded the Cord Corporation as a holding company for the many companies (over 150 total) which were under his control at the time. These companies included the likes of the Auburn Automobile Company (which also produced the Cord line of automobiles), Duesenberg Inc., Lycoming Engines, Checker Motors Corp. (makers of the famous “Checker Cab”), the Stinson Aircraft Co., New York Shipbuilding Corp. and American Airways (which would become American Airlines).

The 1937 Cord model 812 was a medium-priced but high-end vehicle (even in its day). It was the first American automobile to have front-wheel drive along with independent front suspension. Lacking the usual transmission hump and driveshaft tunnel (running lengthwise through the center of the vehicle), meant that the new Cord model 810’s (1936 models without supercharger) and 812’s (1937 models with or without optional supercharger) were low enough to eliminate the need for running boards, which were commonly used to aid in entry to the vehicle. The use of a unitized body construction for strength and rigidity was innovative and aided overall in reducing weight and increasing performance.

The unique design of the 1937 Cord model 812, which is iconic to this day, was the brainchild of Gordon M. Buehrig. He is also famous for his work at Auburn Automobile Company and was heavily involved in the design/production of the famous 1935 model 851 Boattail Speedster (some of which, may have been influenced by the brilliant, but short-lived designer, Alan Leamy).

Mr. Buehrig and his team of designers and engineers went to work on designing a vehicle that was different than the norm-of-the-day in many ways. Some examples of these differences are the hidden door hinges, front opening hood (hinged at the rear) for easier access, hide-away headlamps operated by dash-mounted hand cranks and a concealed fuel-access cover on the right rear body panel. The “coffin-nosed” front end and “louvered”, wrap-around grille design were exclusive touches which, without a doubt, informed you it was a Cord automobile coming your way.

The 1937 Cord model 812 came with an optional Schwitzer-Cummings centrifugal “Supercharger” (with 6 psi of “boost”) mounted to a Lycoming V-8 of 288.6-cid. It produced somewhere in the range of 170-195hp (depending on tuning) and sported the large, tell-tale, highly polished and corrugated exhaust tubing exiting from the engine compartment and into the top of the voluptuous, front, pontoon styled fenders. This powerful engine was connected to the forward-mounted, four-speed transmission, which was activated by an electronically controlled vacuum-servo. This was operated by a gear-selector lever mounted on the steering column. Leaving the floor of the vehicle uncluttered, hydraulically actuated drum brakes all around and a pistol grip handbrake lever under the left side of the dashboard actuated the parking brake.

The 1937 Cord model 812 sported some pretty cool creature comforts for the era including variable speed windshield wipers (most vehicles still had hand operated wipers, if any at all) and an AM radio (which would not be available, as standard, on most vehicles until the 1950’s). It also had a horn button located in the center of the steering wheel (which was also a first in the industry and most other manufacturers would later adopt this style) and a beautiful, engine turned dashboard with full instrumentation including a tachometer, an “oil-level” gauge and switches galore.

The convertible top could be collapsed and completely hidden from view inside the rear deck area.  This added to the increased interior compartment size which easily seated five people. The new Cord model 810/812 prototype made its debut at the New York Auto show in 1935 to rave reviews due to the sleek styling and ravishing great looks alone. People were climbing on top of each other and anything else they could find (other vehicles, for instance) just to get a glimpse of it. Unfortunately, the Great Depression would signal the end of Mr. Cord’s “automotive empire” in 1937.  What he contributed to the automotive industry, in a few short years, was pure genius and his ideas and designs were of legendary proportion!

Vehicle Profile: 1955 Cadillac Series 62

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The 1955 Cadillac Series 62 Convertible was a beautiful, behemoth of a boulevard cruiser that enjoyed quite a reputation for not only great looks and elegant luxury, but was no slouch in the performance category for such a large, heavy (weighing in at approx. 5,000 lbs.) vehicle. This was the fourth generation, 1954 to 1956, in the long run of the Series 62 models from Cadillac (fourth out of seven total generations of the Series 62, beginning in 1940 and running through 1964). This was a lower, more streamlined version of the third generation Cadillac Series 62 models and came with many refinements and updates. Cadillac was at the top of its game, globally, in the luxury car segment and you knew you had “arrived” if you were “well-heeled” enough to be the proud owner of one of these babies!

The hood (and entire body for that matter) was lower and smoother and the grille was styled with an “egg crate” design that was further enhanced by a pair of large torpedo or “Dagmar” protrusions which were attached to the left and right, inverted gull wing bumper extensions. Chrome was used heavily throughout the vehicle to add to the flashy looks, but was tastefully done, not overdone. The headlamps were surrounded by stylish, chromed visors and the parking lamps were moved directly below the headlamps. A chromed ventilation “grille” stretched across the base of the “Eldorado” style, curved or “wrap around” windshield. Touches of the famed automotive designer, Mr. Harley Earl, were evident throughout the vehicle including the larger rear tail light “fins”. The gas filler was still located (or hidden) behind a door, just below the left rear tail light. The rear bumper was updated and the large, vertical ends housed a port for each of the dual exhaust pipes to exit. The rear of the vehicle loomed very large to anyone who pulled up from behind and below the trunk-lid were six chromed, vertical molding “fins” which complimented the two vertical bumperettes on either side of the license plate mount.

Under the hood of the 1955 Cadillac Series 62 was a 331 c.i. V8 pushing 250 (stated) hp attached to a three-speed, Hydra-Matic, automatic transmission and reaching a zero to sixty mph speed in, comparable to size and weight, a very comfy 11 seconds. The wheelbase was stretched to 129 inches and the overall length of the monster was about 223 inches, the overall width was about 80 inches and the overall height was about 62 inches. A 12-volt electrical system was now standard, as well as power steering, automatic windshield washers, tubeless tires and aluminum alloy pistons. Very large drum brakes (12″ x 2.5″) were on all four wheels to help bring this lead sled to a halt (that and a prayer) and the turning radius was around 24 feet or about three full lanes of pavement!

Find your dream 1955 Cadillac Series 62 Convertible now.

Vehicle Profile: 1970 Dodge Dart

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The Dodge Dart actually started life as a smaller, full-sized vehicle for 1960 and 1961.  In 1962, the Dodge Dart was downsized and offered as a mid-sized vehicle. It ended up as a compact vehicle from 1963 to 1976, which marked the end of its 17 year run.

The 1970 Dodge Dart was available in a 2-door coupe, 2-door hardtop and a 4-door sedan. The convertible models were dropped after 1969. For 1970, the Dart was freshened up with new sheet metal, front and rear. The grille and rear end designs were fashioned to look more like their full-sized counterparts. Trunk space was reduced to nearly half the size of the 1969 models and the tail lights were rectangular units set into the angular, wedge-shaped, chrome rear bumper.

Engine choices for the 1970 Dart included the following:  198-cid or 225-cid, “slant” 6-cylinder engine to a 318-cid, V-8, 2-barrel carbureted or 340-cid, 4-barrel carbureted, V-8 power plant, which produced some 275 hp. The 383-cid V-8 was dropped after 1969 to keep the Dart from interfering/competing with the new Challenger models in the muscle car arena.

After 1969, the Swinger 340 was the only true performance model in the Dart lineup. The Swinger name was also added to all Dart 2-door hardtops, with the exception of the high-line custom models and the GTS package.The Swinger 340 came with a pair of cool looking, slanted, but non-functional hood scoops. It was also equipped with front disc brakes, 14-inch bias-ply Fiberglass-belted tires on fashioned steel Rallye rims (keeping with the rage of the day). The Swinger 340 also came with beefed-up Rallye style suspension upgrades, including a 3.23:1 rear axle ratio and the rear 1/4 panel bumble-bee stripe and 340 decals. Options included: all-vinyl bucket seats, a center floor-console, a 6000 RPM tachometer, flat-black painted hood scoops and cool hood-pins, a custom vinyl roof in either black or white, power brakes, power steering and power windows were also available. Oddly enough, the only radio offered was an AM radio!

I did not own a Dodge Dart, but I did have a 1970 Plymouth Duster 340. It was a very quick and fun car to drive. That 340 motor could be tuned to produce some real arm-stretching, neck-snapping, slingshot like “G-forces” when you stuffed your foot into it! I had a blast with that little car and hold fond memories of the days cruisin the strip, red-light racing (stoplight to stoplight) and sitting in muscle car row at the outdoor theater!

Vehicle Profile: 1969 Plymouth GTX

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The Plymouth GTX was produced from 1967 to 1971 and in that short period of time went through three different design changes (3 generations). The Plymouth GTX was based on the Belvedere mid-sized chassis and was introduced as a more refined, more luxurious, bettering performing Muscle car. Although it was based on the 116-inch wheelbase Belvedere chassis, the GTX was only available with upgraded heavy-duty suspension.

The heavy duty suspension was needed in order to handle the standard 440-cid, “Super Commando” V8 with a 4-barrel carburetor, producing a potent 375 hp.  The optional 426-cid “Hemi” V8 which produced a whopping 425 hp in box-stock form was also available.  Later, an option of three 2-barrels or a “Six-Pack” dubbed “440+6” was also available, making around 395 hp. The Plymouth GTX was only available as a 2-door hardtop or convertible and came standard with the TorqueFlite 3-speed automatic transmission or an optional 4-speed manual transmission.

For 1969, the GTX received a subtle facelift including an optional, and now functional, “Air Grabber” hood with dual side-facing air vents. The hood and “Air Grabber” vents were also painted (by over 3/4 of its total area) with two flat-black racing stripes on top of the body color. Those flat black stripes, a bit thinner of course, were also applied to the rocker panel and fender/quarter panel areas as well. Also new for 1969 was a heavy-duty battery, a higher performance camshaft with larger valves and ports to match, chrome exhaust tips, red or white colored reflective safety stripes on front and rear areas and probably the biggest new option of a Hurst shifter was now available. Several rear-end gearing options were offered to enhance performance and front disc brakes were also available.

However, as popular as the GTX was, mainly due to performance “bang for the buck”, sales dropped in 1969. This was somewhat due to the fact that the ever popular Road Runner, was now available in a convertible model as well (this would also be the last year a convertible would be offered in GTX garb).  15,602 GTX units were produced in 1969 and only 700 were convertibles and Hemi’s accounted for 207 units. You can see why these cars today can bring pretty big money at the sales and auctions around the globe!

Vehicle Profile: 1968 Dodge Charger

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The second generation 1968 Dodge Charger was a complete redesign based on the mid-sized chassis (or B-Body with 117-inch wheelbase).  All 1968 Chargers were two-door, fastback coupes (the fastback was much toned-down compared to previous models). They, however, retained their signature blacked-out front grille with hidden headlamps. The former mechanical, rotating headlamps were replaced by a vacuum operated, “eyelid” type lamp cover instead. Also, the former body-wide, tail light panel was revised and replaced with a pair of dual round lamps at either end (outlined in chrome trim).

The doors and hood each contained a pair of racy-looking indents (faux wastegates if you will) with rear facing “tails” or “sweeps” which made the car look like it was going fast, even as if it was standing still. Both front fenders and rear quarter panels were rounded out and gave a bulbous, muscular look to the whole car. The chromed, racing style, “quick-fill” gas cap was located on the upper rear quarter panel. The new fastback body backlight was inset and had a rearward swooping panel that led into the trunk and quarter panel area on each side.  It bore the resemblance of the trailing-wing or “flying-buttress” styling cues of the day.

The 1968 Dodge Charger started out with a base 318-cid V8, 230 hp (rated), 2-barrel carbureted engine.  Later in the production year the venerable 225-cid “Slant” 6-cylinder with 1-barrel carburetor was also made available. The 383-cid big-blocks in both 2-barrel, 290 hp (rated) and 4-barrel, 330 hp (rated) were carried over from the 1967 first generation Dodge Chargers.  A new R/T (Road/Track) version came standard with a 440-cid Magnum V8 and a 4-barrel carburetor pushing 375 under-rated hp. Of course, as if that wasn’t enough, you could still opt for the awesome 426-cid Hemi V8 with two-4 barrel carburetors producing in excess of 425 hp (again under rated and only a $605 option at the time).

Dodge pulled some extra muscle power appeal from their war chest for 1968 R/T’s and announced the Scat Pack option, which included heavy duty suspension and brakes; special rear trunk bumble bee striping (wrapped around the rearmost area from side-to-side); a double wide racing stripe outlined by two thinner stripes and a special decal with a muscular looking bumble bee that had a V8 strapped to its back. The Torqueflite “727”automatic transmission came standard and mounted in the floor console with the option of a four-speed manual linked to a Hurst shifter.

The 1968 Dodge Charger had an all new “space-age” looking interior with many new safety features (some federally mandated and others just for sake of innovation). The cockpit style gauges were placed in front of the driver and angled for easy viewing at any speed. A tachometer was optional and the rallye style clock was standard.

The sporty looking door panels carried new map pockets (or ticket collectors, as the case may be). The front seats had safety latches to allow easy access for rear seat passengers. It also prevented the seats from unintentionally folding forward, especially in the case of impact. The ashtray was tucked into the dash for safety and the center of the steering wheel was padded (also for the unfortunate event of an impact). There was a new power window safety lockout switch to prevent accidental finger crunching. The ignition also had to be turned on for the windows to operate at all. Front seat head restraints were provided and seat/shoulder belts all the way around (at least at the driver and passenger sides, front and back, center rear lap only). Instrument padding was extended to cover the knee area of the steel dash for added protection. To help aid rear visibility, a rear-window defogger was added. There were 6 basic interior colors and 17 exterior colors and an optional vinyl top which was ordered on three out of four units.

Some 96,100 Dodge Chargers were produced, far more than the estimated 35,000 they thought they would need to build. Of those, only 470 units were built with the Hemi engine option. Wow, no wonder they are such desirable vehicles in today’s marketplace. The Hemi version was capable of 0-60 in 5.3 seconds and run through the 1/4 mile traps in 13.8 seconds at 105 mph. Not bad for a car that weighed over 4,300 pounds. Man, those were the days, and I for one, am lucky and proud to have grown up in that era! Dodge stated that “This is no dream car. It’s a real ‘take-me-home-and-let’s stir-things-up-a-bit’ automobile.”

Vehicle Profile: 1961-1969 Lincoln Continental

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The 1961 to 1969 Lincoln Continental was designed by Elwood Engle and his team of designers in order to capture a larger part of the luxury car market from its biggest rivals. The overwhelming success of this vehicle prompted, then President of Ford Motor Company (and first ever President of the Ford Motor Company outside of the actual Henry Ford family), Robert S. McNamara, to continue the Lincoln Division.  He was considering dropping it, along with the Edsel line, due to previously sluggish sales.

This huge, rectangular, flat-paneled, aircraft carrier sized, boxy looking beast was truly a vision of beauty to behold. At 212.4-inches in length, 78.6- inches in width and 53.6-inches in height, it was still smaller than the previous design run which ended in 1960. The wheelbase was 123-inches for 1961 to 1963 and grew to 126-inches for 1965 to 1969, which added more legroom to the rear seat passengers. Amazingly, the weight was kept nearly the same (from nearly 5,000 to over 5,700 lbs during the production run from 1961 to 1969), but still the heaviest make of all U.S. luxury car offerings.

Initially, the Lincoln Continental was available in either a four-door sedan or convertible, with “suicide” rear doors (with opening at the leading edge of the rear door, which were actually used to ease entry and exit for the rear-seat passengers).  A two-door sedan was introduced in 1966 to rave reviews. Although 1967 marked the end of the convertible model, the 2 and 4-door versions continued until 1969 before the next generation Lincoln would make its debut in 1970.

All the Lincoln Continental models (this was actually the first time in history that Lincoln and Continental would be used together outside of the “Mark” series) would come nearly fully equipped with all the goodies Lincoln had to offer at the time. Another historical first (for a car made in the USA) was the offering of a 2-year, 24,000 mile, bumper-to-bumper warranty by Lincoln on all its models.

On the convertible models, the trunk lid would mechanically open from the leading edge. This came with a hidden nightmare of electronic and hydraulic issues that would frustrate many technicians in years to come whenever they needed repairs. Many grille and tail-end changes were made over the 9-year run and the interiors/features evolved with the times. The huge V-8 increased from 430-cid to 462-cid in 1966 and then went to 460-cid in 1968, while always being supported by a three-speed, heavy-duty, automatic transmission.

This uniquely designed vehicle was showered with accolades, both inside and outside the automotive industry and even received the prestigious “Bronze Medal” from the haughty Industrial Design Institute (which rarely recognized the automotive industry). This American Icon of heavy metal engineering and design has been used by Hollywood in many movies, TV shows (most recently seen in the hit series “Entourage”).The Lincoln Continental has been driven by hoards of celebrities and was even the chosen by J.F.K as the Presidential parade vehicle (code named SS-100-X). This was all due to the refinements, unique innovations and the distinguished look that Lincoln Continental had provided to a “hungry-for-change” buying public.

The Lincoln Continental was beautifully designed by Elwood Engle and his team, under the direction of Robert McNamara (who, incidentally, went on to become the Secretary of Defense for both J.F.K. and Lyndon B. Johnson’s Presidential terms).  The convertible models are especially coveted today and will bring all the money at any event they show up in any “salable” condition!

Vehicle Profile: 1958 Chevrolet Corvette

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The 1958 Chevrolet Corvette was only available as a 2-door convertible model, with few options available over the base model offerings. The larger-sized body (restyled, updated and enhanced) and more aggressive looks, included adding over 200 lbs. to the total weight of the Corvette. This was the first production Corvette to weigh just over 3000 lbs.

To keep with the styling cues of the era, the 1958 Chevrolet Corvette had the quad style headlamp effect added to the front fenders and a 9 tooth “shark-look” grille, (previous models had a 13 tooth grille). The hood received some “faux” louvers and the trunk was adorned with twin chromed trim spars, running tip-to-tail on the trunk lid. Both of these effects were specific only to the 1958 models. Both front and rear bumpers were now attached to the frame instead of directly to the body, which greatly increased their strength and protection factors. The eight available body paint colors were changed from the old enamel system to a new acrylic lacquer paint for a better finished look.

The interior of the restyled 1958 Chevrolet Corvette was also refined. The instrumentation was now placed directly in front of the driver and included a stacked arrangement of a 160 mph speedometer on top of an 8,000 rpm tachometer (which replaced the previously utilized 6,000 rpm unit) and a complete set of gauges . A grab bar for the passenger to hang onto in stressful driving conditions was added and a pair of (now factory installed) seat belts was standard.

The suspension included:  independent A-arm with coil springs, anti-sway bar up front and a solid, live axle with semi-elliptic leaf springs in the rear (both front and rear handled by tubular hydraulic shock absorbers). Engine availability was left to the venerable 283-cid small-block in five different variations: a single 4-barrel carburetor producing about 230 hp, two different versions with dual 4-barrel carburetors which produced either 245 or 270 hp (depending on tuning and components), and two different versions of the “Fuelie” or fuel-injected units producing either 250 or 290 hp (depending on tuning and components).

Three transmission types were available: the (optional) 2-speed automatic “Powerglide”, the (standard) three and (optional) four-speed manuals. The brakes were 11-inch drum style front and rear with optional heavy duty Cerametallic linings and racing suspension package. Performance ratings for the 250hp version was 0-60 mph in 7.6 seconds and could run through the 1/4 mile traps at 90 mph in 15.7 seconds!

In 1958, 9,168 Chevrolet Corvettes were produced, making it the largest number of units per model year- to-date. It was actually reported to be the first year that Chevrolet made a profit on the model. Some other notable options, not mentioned above, were a heater (go figure), signal seeking or “Wonderbar” AM radio, auxiliary hardtop, power windows, power operated folding soft-top and posi-traction rear axle in three different ratios.

The 1958 Chevrolet Corvette was an impressive performance package (wheelbase of 102-inches, an overall length of 177.2-inches, an overall width of 72.8-inches and height of 51.1-inches) for around $3,500, especially when compared to the more expensive Euro-Brands of the day. Unfortunately, due to the “Automobile Manufacturers Association” anti-racing mantra, which had been established in 1957, Chevrolet down-played the many racing successes of the new for 1958 Corvette.

Vehicle Profile: 1967-1970 Mercury Cougar

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In 1967, Mercury officially entered the Pony Car arena with the introduction of their Cougar models. The Mercury Cougar was designed to be a sport/luxury vehicle intended for the pony car market. It was also designed to compete with its counterparts not only in the USA but also in Europe.

The Mercury Cougar immediately gained acceptance and was even extremely successful in the racing circuits of the day with involvement of greats like Dan Gurney, Bud Moore (NASCAR), Parnelli Jones, Ed Leslie and former Carroll Shelby employees Nels Miller, Mark Waco and Bernie Kretzschmars. They worked together on a Cougar race team for famed Indy car owner Bob Estes, racking up a record six wins in ten races for 1967.

The Mercury Cougar was designed as a slightly larger-sized vehicle (after extensive study results were compiled by means of corporate and public surveys). It was more luxurious in options and offerings than the Ford Mustang, on which it was based. Mercury designers worked to combine all the best qualities of the Ford Thunderbird and Mustang models.

The target market for the Mercury Cougar was a younger, upscale, well-educated, more discerning, married with family buyer. It was ultimately geared toward the male ego. The 111-inch wheelbase was 3 inches longer than that of the Mustang and overall length was 6.7 inches longer as well. The Cougar also weighed approximately 200 pounds more than the average Mustang but possessed a softer more comfortable ride in stock form. The Cougar still had the characteristic short rear deck area and long hood area in keeping with the Pony Car styling cues.

All early Cougars were of the two-door (notchback-style) coupe design and a convertible was added in 1969 and continued for 1970 (culminating the end of the first generation of the Pony Car year models). The Mercury Cougar would only be available with a V8 powertrain (of several various displacements from 289-cid to 428-cid over the 1967 to 1970 year models) and coupled to a 3-speed or 4-speed manual transmission or 3-speed automatic transmission.

1967 and 1968 were virtually the same except for larger displacement engine offerings for 1968 and some subtle styling changes (i.e. federally mandated side-marker lamps for 1968). The signature fender to fender (with center divider) “electric razor” looking grille, with closely spaced vertical chrome inserts and concealed headlamps were all a part of the more sophisticated look and functionality.  The rear, nearly body-wide, sequentially flashing turn signals/tail lights (borrowed from the earlier Ford Thunderbirds) also added to the sophistication. Crisp bodylines and angular styling gave the car a unique, aggressive tough guy look.

The sportier GT package offered more performance upgrades (like 390-cid big-block engine) than the base model Cougar.  The even more luxurious XR-7 package was offered and comprised of a competition styled cluster walnut wood grained dash/console area and steering wheel inserts, leather/vinyl covered seats and a leather automatic shift-control handle. An extra special XR-7G option (“G”, for the racing legend Dan Gurney) was offered and came with all sorts of special performance goodies like racing-style hood pins (then popular), a center hood scoop and even some Lucas fog lamps. A mid-year (1968) introduction, GT-E option, saw the use of the 7-Litre, 427-cid and even later on the 428-cid Cobra Jet “Ram Air” engine, which was intentionally under estimated at 335 hp. Some 150,000 total units were produced in 1967.  In 1968, those numbers dropped to about 113,000 units (619 were XR-7G’s and 602 were GT-E’s, only 244 with the 428-cid C/Jet engine).

The 1969 Mercury Cougar welcomed the introduction of the convertible model along with a few other subtle styling changes (including more engine offerings).  Weight was added with a wider and longer wheelbase. The grille had now changed to horizontal fins instead of the vertical style (electric shaver) models. Some optional enhancements to the front-end area included a spoiler and Ram-Air induction style hood scoop.

An Eliminator performance package was offered for the first time which included a 351-cid with 4-barrel carburetor, or optional 390-cid with 4-barrel carburetor or even 428-cid “CJ” (Cobra Jet) or 302-cid “Boss” motors. The Eliminator was detected visually by the blacked out grille area and further enhanced by standard front and rear spoilers, special striping and better performance/handling suspension package. However, the awesome XR-7G and the GT-E options were both dropped for 1969. Production dropped again to 100,000 total units for 1969.

1970 saw the final year of the first generation Mercury Cougar and only a few changes from the 1969 version. The hood now contained a center tooth which divided the new grille area in two. The black grille/headlamp covers had reverted back to the vertical electric-shaver style fins. Inside the car we saw some new interior patterns and a federally mandated, lockable, steering column to help deter theft (however, as always, the thieves quickly figured out how to circumvent that minor setback to their craft) . The 351-cid engine was now available in both the standard Windsor with a 2-barrel carburetor and the new Cleveland, 300 hp (with 4-barrel carburetor) versions.

1969 and 1970 convertibles were produced in small numbers and today are very prized among collectors. Total production for the 1970 year model dropped to 72,000 units. The muscle car era was being heavily scrutinized each coming year, until they all but eliminated performance as we knew it.