HomeCar CulturePlayforever: the Car Models You Didn’t Know You Needed

Playforever: the Car Models You Didn’t Know You Needed

British company builds charming models for enthusiasts


Car guys and gals like to have replicas of their favorite vehicles. Sometimes it turns into a hobby of its own for some. 1:18 scale seems to be a popular choice, though there is a whole subtle world of 1:43 white metal with which many may not be familiar. If you are one of those folks who has this addiction, then we have to make you aware of a brand that your significant other is not gonna be happy with: Playforever.

Playforever is not a new brand, but it’s recently made its mark in the United States via a region-specific website. The models are not authentic in the way your collection possibly may be, but all Playforever models have a je ne sais quoi that invokes child-like wonderment thanks to a nice grasp of the retro and the modern while not being primarily retro-modern.

There is something familiar yet new about many of the models, with the Leadbelly in particular being a clean-slate design that make you think of the classics that you love (in this case, there is a certain 1968-70 Charger-esque quality without looking like a Charger).

According to the brand’s bio, the inspiration came from the founder’s experience hunting supercars tucked-away in underground garages in the UK while an 11 -year-old bloke on a velocipede. That inspired him to create a collection of timeless heirloom toys, “a collection that would delight and captivate generations to come, children and grown-ups alike.”

Drawing inspiration from iconic vehicles (including planes) from the 1920-1960s, Playforever creates “an eclectic mix of art, fashion, traditional design and modernism,” which may be a perfect way to say what I was trying to articulate above. And, perusing the images above and below, you can see Playforever has hit the mark with a bullet. Child-friendly paint finishes and soft-roll rubber wheels are a part of every Playforever vehicle. However, they look so exquisite, I wouldn’t be inclined to gift one to my kid until he officially was an adult. I wonder if their current demographics bear this out?

To learn more about Playforever, visit

Diego Rosenberg
Diego Rosenberg
Lead Writer Diego Rosenberg is a native of Wilmington, Delaware and Princeton, New Jersey, giving him plenty of exposure to the charms of Carlisle and Englishtown. Though his first love is Citroen, he fell for muscle cars after being seduced by 1950s finned flyers—in fact, he’s written two books on American muscle. But please don’t think there is a strong American bias because foreign weirdness is never far from his heart. With a penchant for underground music from the 1960-70s, Diego and his family reside in metropolitan Phoenix.


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