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HomePick of the DayPick of the Day: 1950 Buick Roadmaster

Pick of the Day: 1950 Buick Roadmaster

A restored Buick finished in Black Cherry

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Got chrome? Buick was so proud of its toothy grille for model year 1950 that it published a standalone brochure discussing its merits.

The Pick of the Day is a car bearing that unmistakable front end: a 1950 Buick Roadmaster listed for sale on ClassicCars.com by a private seller in New York, New York. (Click the link to view the listing)

1950 Buick Roadmaster

“Car just finished up a recent restoration,” the listing begins. “Everything was done on the car from inside and out and front to back.”

Refinished in Black Cherry paint, this car comes from the upper echelon of the Buick hierarchy for its time: the Roadmaster was the brand’s flagship model between 1946 and 1957. The name itself had been around since the early 1930s, but when a postwar restyle was carried out in 1949 for the model’s fifth generation, the car grew larger and gained its characteristic “VentiPorts” on the front fenders.

1950 Buick Roadmaster

The Roadmaster was available in a variety of body styles during that generation, including a sedan, a hardtop, a coupe, a convertible, and even a station wagon. This two-door’s “jetback” nomenclature comes from the sloping, raked rear end as opposed to a more formal or squared-off appearance.

The seller states that this car received new chrome trim, a 12-volt electrical system upgrade, a rebuilt straight-eight engine, a rebuilt transmission, and new wide-whitewall tires on wire wheels as part of the restoration. The “Buick Eight” branding across the top of the grille makes a proud statement about the drivetrain.

Buick Roadmaster, Pick of the Day: 1950 Buick Roadmaster, ClassicCars.com Journal

Regarding the grille itself, Buick came up with a variety of ways to make it a selling point. Taglines included “Beauty plus duty,” and, “It’s beautiful, it’s brawny, it’s Buick’s alone.” What were its key benefits? Four of them were called out in a folding pamphlet with marketing materials:

· Fashion: Buick prized this design’s modern look and distinctive appearance

· Safety: The nine vertical bars made it impossible to “lock horns” with the car ahead of you

· Savings: Each bar was individually replaceable as opposed to needing to buy an entire bumper, and the parking lots were deeply recessed (“out of harm’s way”)

· Parking Ease: The bumper design reduced overall car length compared to traditional variations

Buick Roadmaster, Pick of the Day: 1950 Buick Roadmaster, ClassicCars.com Journal

Whether or not the bold new grille compelled many buyers to rush to their local Buick dealer, we don’t know, but this Roadmaster is an exceptional example of a car that showcases it.

Buick Roadmaster, Pick of the Day: 1950 Buick Roadmaster, ClassicCars.com Journal

“Car is turn-key, no disappointments here,” the listing concludes. The seller is asking $49,000, which could be a small price to pay for not having to worry about locking horns the next time you parallel park.

To view this listing on ClassicCars.com, see Pick of the Day.

Author’s Note: My grandfather had a car very similar to this, as shown here.

Hagerty
Tyson Hugie
Tyson Hugie
Tyson Hugie grew up in a family of gearheads and enjoys anything to do with automotive and motorsports. He is a contributing editor to Redline Reviews, a YouTube channel with coverage from major auto shows. He also writes for Arizona Driver Magazine and holds leadership positions with a number of car clubs. Tyson has lived in Arizona for 10 years and his current obsession is Japanese cars from the early 1990s which, though hard to believe, are now becoming classics. Tyson can usually be found exploring offbeat and obscure road trip destinations on his blog "Drive to Five," which started as a way to share travel stories and experiences with his now-550,000-mile Acura.

6 COMMENTS

  1. The director of my school (St. Andrew) did have a very nice Buick Eight convertible 1950 . This car was the best looking car on the street.

  2. No pics of the interior. No pics of the undercarriage. No ‘period correct’ lettering in the engine. This at best a $15k car.

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