Gimme a brake! That’s what Goodyear wants to do

Tire company spins out new Goodyear Brakes aftermarket parts division

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Goodyear brakes
NHRA racer and Fox TV analyst and 'Garage Squad' and 'Truck U' host Bruno Massel installs a Goodyear Brakes bundle | Goodyear Brakes pjhotos

Goodyear not only wants to put its tires beneath your vehicle, but its brakes as well. In a licensing deal with FDP Virginia, the tire maker recently announced the launch of Goodyear Brakes.

“Goodyear Brakes was created to address a critical need in the automotive aftermarket for a trusted brand of high-quality brake pads and bundles which are backed by a national warranty, decades of production experience and one of the best-known names in automotive excellence,” the company said in its announcement.

“There is a tremendous opportunity for a trusted brand of braking components in the market today,” added Wally McCarty, senior vice president of business development for Goodyear Brakes.“While OEM braking systems have improved and advanced, driver assistance systems (ADAS) have reduced extreme brake wear and increased the brakes’ lifespan. 

“There are very few well-known brand names in the brake category, so this makes it difficult for consumers to determine what are premium quality brake-system components and fair prices when replacing brakes on their vehicle.”

Goodyear Brakes bundle

Goodyear Brakes added that it is targeting car owners who do their own maintenance or who seek to upgrade performance or are doing restoration work. The company said it offers premium-quality brake bundles, calipers, rotors and pads through online sales. 

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“The Goodyear Brakes mission is to provide the most trusted brand of braking components that make your vehicle as safe as possible,” said Bob Bouwma, director of engineering and advanced technologies.  “Using the most advanced technology available in friction science today, the brake bundles are designed to be safe, quiet and long lasting.”

Goodyear Brakes said its produces will be sold through www.GoodyearBrakes.com on Amazon and CARid, using VIN numbers and license-plate information to identify their braking system needs. The Goodyear Brakes said its website also will expert advice, “How To” videos and proper guidance for brake maintenance and replacement projects.

For more information, visit the Goodyear Brakes website.

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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