Gooding announces new date, location for British auction

The company’s first sale outside the U.S. to be held September 5 at London palace

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The 1934 Bugatti Type 59 Sports is the highest-valued car in the auction | Gooding photos

Fifteen exceptional motorcars from France, Italy and the U.K. will be offered in Gooding & Company’s “Passion of a Lifetime” auction held September 5 during the Concours of Elegance at historic Hampton Court Palace in central London.

Gooding’s first collector car auction held outside the U.S. was originally scheduled for April 1 but postponed because of the COVID-19 pandemic. 

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1961 Aston Martin DB4 GT Zagato

The auction will be held remotely and broadcast live on Gooding’s website, YouTube and mobile apps, with telephone and absentee bidding.  Although there will be no live audience, the bidding will be conducted by the familiar presence of famed British auctioneer Charlie Ross.

Pre-auction viewing will be available to those with ticketed entry to the Concours, a popular annual London event.

The cars at the Gooding auction, from the collection of an unidentified owner, include three historic Bugatti models and three rare Aston Martins, each of them expected to command bids well into seven figures.  The auction also will include highly desirable beauties from Bentley, Lamborghini, Lancia, Vauxhall and Rolls-Royce.

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1937 Bugatti Type 57S Atalante

The most-valuable car on the docket is a unique 1934 Bugatti Type 59 Sports, with an estimated value “in excess” of £10 million ($13.1 million), followed by a 1961 Aston Martin DB4 GT Zagato with an estimated value of £7 million to £9 million ($9.2 million to $11.83 million).

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The other two Bugattis are an iconic 1937 Bugatti Type 57S Atalante coupe, estimated “in excess” of £7 million ($9.2 million) and a 1928 Bugatti Type 35C Grand Prix race car, valued for more than £3 million ($3.94 million).

Other Aston Martins in the sale are a 1955 Aston Martin DB3S, £3 million to £4 million ($3.94 million to $5.26 million) and a classic 1935 Aston Martin Ulster, £1.6 million to £2.2 million ($2.1 million to $2.89 million).

 “Car enthusiasts from around the globe have been anticipating this event since we announced it in December of 2019,” said David Gooding, founder and president of the California-based auction company.” The world is eager to witness the bidding as these exceptional motorcars find their new homes.”

1935 Aston Martin Ulster

For more information and a complete list of the auction cars, visit the Gooding website.

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Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.

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