HomeThe MarketGooding launches online-only auction scheduled for August

Gooding launches online-only auction scheduled for August

The Geared Online platform will add in-person car inspections to remote bidding


Gooding & Company has launched an online-only auction platform called Geared Online, which will offer remote bidding plus allow potential buyers to inspect the collector cars first-hand prior to their sales.

The inaugural event begins August 3 and continues through August 7, with the catalog going online July 27. 

The Gooding online sale, like others being held by major auction companies, is being conducted because of pandemic concerns that make crowded public auctions too risky until the infection danger has passed. 

The well-attended preview during Gooding’s 2019 Arizona auction | Bob Golfen

Geared Online is being added to Gooding’s regular schedule of annual collector car auctions, the company says, although it is being held roughly at the same time that its canceled Pebble Beach auction would have taken place.  Most events of Monterey Car Week, including the Pebble Beach Concours d’Elegance, have been canceled for 2020 because of COVID-19.

All of the vehicles for sale in Geared Online will be kept in one location, according to Gooding, which will allow interested parties to examine the vehicles and communicate in-person with auction experts before bidding.  The auction company has not yet announced the site for the car inspections. 

“One of the key components of our sale plan is that we will have possession of the lots in our facility, allowing us to have a hands-on familiarity with each vehicle we are selling.”

Early highlights of the Geared Online auction include a trio of modern Ferrari supercars from a single collector. They are: 

2003 Ferrari Enzo (Estimate: $2.2 million to $2.6 million): A desirable US-specification example of the 651-horsepower V12 supercar capable of 0-60 sprints in 3.3 seconds and a top speed of 218 mph.  The Enzo is offered by the family of the original owner.


1995 Ferrari F50 (Estimate: $2.2 million to $2.6 million): The limited-edition model is the only Ferrari model in the lineage from 288 GTO to LaFerrari that boasts a naturally aspirated V12 engine, six-speed manual gearbox, Pininfarina-designed bodywork and open-air driving. This F50 is one of 55 US-specification examples built and is offered with its factory hardtop box, luggage and tool kit.


1992 Ferrari F40 (Estimate: $1,250,000 – $1,500,000): The F40 is a defining supercar of its era, conceived by Enzo Ferrari as a 40th anniversary model. This well-maintained example is one of just 213 US-specification F40s built, driven just 4,589 miles and with single-family ownership from new.

gooding, Gooding launches online-only auction scheduled for August, ClassicCars.com Journal

Another early highlight is a 1984 Porsche 911 Carrera 3.2 (Estimate: $150,000 to $200,000), a European-specification coupe custom built by the factory and finished in striking paint-to-sample Schwarzmetallic Brilliant (black metallic) over interior-to-sample Naturorange leather. After ownership by Porsche, the car was owned by noted historian Dr. George Konradsheim.  The 911 remains in original well-maintained condition with extensive documentation.  

“Gooding & Company is excited to introduce this new format of online-only auctions starting this summer and continuing in the months to follow,” David Gooding, president and founder of the auction company, said in a news release. “For sellers, online auctions offer great flexibility in terms of timing and the ability to reach a truly global audience.

For more information about the Geared Online sale, visit the auction website.

Bob Golfen
Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.


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