We’ve seen people who use fingerprints to unlock their cell phones. We’ve also seen Jeeps with printed-on-vinyl topographic maps wrapped on their hoods. And now Porsche — you read that correctly — Porsche is offering to put your fingerprint on the hood of your sports car.
“A Porsche as personal as your own fingerprint,” the German automaker headlines the news release announcing the direct printing method it has developed.
As innovative and remarkable as this new printing process may be, do you really want your hood-sized fingerprint for all to see as you cruise down the highway?
“Initially,” Porsche says, “customer who purchase a new 911 can have the bonnet personalized with a design based on their own fingerprint. In the medium term, other customer-specific designs will become available.”
“Individuality is very important for Porsche customers,” Alexander Fabig, vice president of individualization and classic for Porsche, is quoted in the news release.
“And no design can be more personal than your own fingerprint,” he adds.
To imprint the body parts with unique designs, a “technology cell” has been established within the paint shop at Porsche’s training center in Zuffenhausen, the company said.
“Direct printing makes it possible to produce designs that are not possible with conventional painting,” the company explained. “In terms of look and feel, the new technology is clearly superior to film application. The operating principle is similar to that of an inkjet printer: using a print head, the paint is applied to three-dimensional components automatically and without overspray.”
Porsche plans to offer such fingerprint-graphic printed hoods to customers starting in March. The price is 7,500 euro ($8,155).