Porsche will put your fingerprint on your 911

Literally, that is. New direct printing technology will put your unique mark on your sports car’s hood

2
4045
Fingerprint
You can put your fingerprint on the hood of your Porsche 911 | Porsche photos

We’ve seen people who use fingerprints to unlock their cell phones. We’ve also seen Jeeps with printed-on-vinyl topographic maps wrapped on their hoods. And now Porsche — you read that correctly — Porsche is offering to put your fingerprint on the hood of your sports car.

“A Porsche as personal as your own fingerprint,” the German automaker headlines the news release announcing the direct printing method it has developed. 

Fingerprint printed directly on to the hood is just the first step in Porsche’s latest customization offerings
Image is printed directly onto hood

As innovative and remarkable as this new printing process may be, do you really want your hood-sized fingerprint for all to see as you cruise down the highway?

“Initially,” Porsche says, “customer who purchase a new 911 can have the bonnet personalized with a design based on their own fingerprint. In the medium term, other customer-specific designs will become available.”

“Individuality is very important for Porsche customers,” Alexander Fabig, vice president of individualization and classic for Porsche, is quoted in the news release. 

“And no design can be more personal than your own fingerprint,” he adds.

To imprint the body parts with unique designs, a “technology cell” has been established within the paint shop at Porsche’s training center in Zuffenhausen, the company said. 

“Direct printing makes it possible to produce designs that are not possible with conventional painting,” the company explained. “In terms of look and feel, the new technology is clearly superior to film application. The operating principle is similar to that of an inkjet printer: using a print head, the paint is applied to three-dimensional components automatically and without overspray.”

RELATED:  Bentley celebrates Flying Spur milestone

Porsche plans to offer such fingerprint-graphic printed hoods to customers starting in March. The price is 7,500 euro ($8,155).

Advertisement
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

2 COMMENTS

  1. All the time and effort I expend to get/keep fingerprints OFF the thing, and they wanna paint one on? Jeez-us wept.
    Danke, nein.

LEAVE A REPLY

Please enter your comment!
Please enter your name here