“Leave the speeding to the professionals” is part of the message of a new safe-driving campaign organized by the Front Row Motorsports team with partners ClassicCars.com and the National Road Safety Foundation.
“We want to be able to utilize our team assets, and all the reach and influence we can make, to give back to the communities we race and live,” Front Row Motorsports owner Bob Jenkins said. “By rolling out specific cause marketing campaigns throughout the season, we are attempting to do our part in raising awareness both for our partners and tangible ways to affect change.”
To kick off the year, Front Row Motorsports, ClassicCars.com and the National Road Safety Foundation are launching the “We Care: Safe Driving” campaign. Running through the spring NASCAR race weekend at Texas Motor Speedway, Front Row Motorsports and drivers Michael McDowell, John Hunter Nemechek and Todd Gilliland will focus on the message “to leave the speeding to the professionals in 2020.”
Statistics show that speed is a factor in 26 percent of all fatal traffic crashes and thus claims more than 9,000 lives each year.
“This is a unique partnership that allows ClassicCars.com to help make a difference with Front Row Motorsports, the National Road and Safety Foundation and our customers,” said Mike Langthorne, vice president of the website. “Every day, we connect drivers with their passion for cars. The last thing anyone wants to see is an accident due to speeding with their classic car. This is a program we’re proud to support.”
Those who visit a special website can take a safe driving pledge and in return will receive a ClassicCars.com Hero Card signed by McDowell, Nemechek and Gilliland, and also will be entered in a drawing to win a trip to the NASCAR championship race in November at Phoenix Raceway.
“We are ready to help spread the message of safe driving with ClassicCars.com and Front Row Motorsports, said Michelle Anderson, director of operations at the National Road Safety Foundation. “Speeding does not get the attention that issues like impaired and distracted driving receive.
“The Governors Highway Safety Association plans to change that, working with the Insurance Institute for Highway Safety and The National Road Safety Foundation. Beginning in 2020, GHSA will offer grants to states to develop and implement measurable programs in local communities to help deal with speeding. This campaign will be major factor in spreading our message.”
The message also will be spread by a special decal on all Front Row Motorsports NASCAR Cup Series cars and on its Gander RV and Outdoors Truck Series entry starting during Speedweeks at Daytona International Speedway.
McDowell drives the No. 34 Mustang, Nemechek the No. 38 Mustang, and Gilliland drives the No. 38 Ford F-150 truck in NASCAR events.