HomeThe MarketHot Wheels helps Jaguar debut new F-Type

Hot Wheels helps Jaguar debut new F-Type


When last we reported on Hot Wheels, it was at NASCAR driver Joey Logano’s race shop in North Carolina, where one of the 1:64 scale models was running the world’s longest orange-bumpered track

But Hot Wheels are popular around the world, including England, and Jaguar is using the little cars to help launch its new F-Type.

Hot Wheels, Hot Wheels helps Jaguar debut new F-Type, ClassicCars.com Journal
One of the custom-created 1:64 scale Hot Wheels versions of the new Jaguar F-Type

“We’ve been working with Jaguar for over 40 years but this was an opportunity to do something really special with a car that was not yet on sale,” Bryan Benedict, senior manager of product design for Hot Wheels, was quoted in Jaguar’s news release. 

“To go behind the doors of the top-secret Jaguar Design Studio and work with the talented design team to bring this car to life and reveal it on our unmistakable orange and blue track was a unique opportunity.”

In the news release, Jaguar said, “Working in close collaboration, designers from Jaguar and Hot Wheels used the CAD data of the real car to craft the precise 3D-printed model, recreating every beautiful detail of the new F-Type, including its striking new clamshell bonnet, distinctive super-slim Pixel LED headlights and more sculpted front and rear bumpers.

“The Hot Wheels team also faithfully recreated the Velocity Blue colour from the SVO Premium Palette, and even hand-painted the F-Type badge on the back before the model was camouflaged ahead of its own ‘reveal’ in the film.”

Hot Wheels, Hot Wheels helps Jaguar debut new F-Type, ClassicCars.com Journal
This mini-Jag even gets special camouflage paint, just like the prototypes used in early testing of the full-size car

Jaguar also noted that while the toy car accelerated up to a scale speed of 300 mph on the custom-built track through the design studio, the real car doesn’t go quite that fast, though it offers customers a choice of 300-horsepower turbocharged 4-cylinder, 380-ohp supercharged V6 or 450- or 575-hp supercharged V8 engines.

And while the Hot Wheels toy versions display carefully designed exteriors, Jaguar notes that “you need to step inside the life-size F-Type to truly experience the rich, luxurious materials such as Windsor Leather and Noble Chrome… 

“Beautiful details surround the occupants,” it adds, “such as the monogram stitching in the seats and door panels and ‘Jaguar Est. 1935’ markings in the glovebox release button surround – a subtle reference to the year when the Jaguar name was first used by company founder Sir William Lyons to brand one of his beautiful cars.”

Hot Wheels, Hot Wheels helps Jaguar debut new F-Type, ClassicCars.com Journal

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.



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