To celebrate the launch of the commemorative Hot Wheels version of his 2018 NASCAR Cup-championship racer, Joey Logano and toymaker Mattel ran one of the 1:64-scale die-cast cars on a track that set a Guinness World Record as the longest ever.
The orange track stretches more than 1,941 feet (more than a third of a mile), starting inside the Logano race shop in Charlotte, North Carolina, weaving around his car collection, and ending with a ramp that put the toy into a Hot Wheels-liveried racing car parked outside.
The feat, which exceeded the former record set in Russia, also was done as part of a licensing agreement between Logano and Mattel.
Logano started the run by pushing the toy car through the first of the 122 boosters needed for the attempt, and then he got behind the wheel of the race car and waiting for the car to arrive.
Mattel said the attempt took more than a year of planning and seven days to set up the track.
“Talk about a childhood dream come true,” Logano was quoted in the news release. “I have so many memories playing with my Hot Wheels cars as a kid, and it’s fun to jump back in that space with my son who shares the same passion for his Hot Wheels as I did.
“Hot Wheels basically founded my passion for racing – the first car I ever had was a Hot Wheels car – and now being here, setting this world record with my son and an amazing team of Hot Wheels fans is a great way to announce our new special edition Ford Mustang.”
Mattel said the Hot Wheels Joey Logano 2018 Ford Mustang will be available at retail outlets in July 2020.