New design should be more flexible for use in digital media, company says
Volkswagen has unveiled a new logo as part of its new “brand design” at the Frankfurt Motor Show.
“The new logo is a symbol and trademark,” the company said. “With a flat two-dimensional design reduced to its essential elements, it can be used extremely flexibly.”
The company indicated that the new design should allow “more flexible use and will be outstandingly recognizable in digital media.”
It added that the new visual language of its brand design will be bolder, more colorful and will present a stronger focus on people. The new logo and design are showcased in the company’s display stand at the Frankfurt show, it added, and will be introduced as well at VW dealerships.