VW introduces new two-dimensional logo

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Volkswagen unveils a new logo designed to enhance brand presence, especially on social media | Volkswagen images

Volkswagen has unveiled a new logo as part of its new “brand design” at the Frankfurt Motor Show.

“The new logo is a symbol and trademark,” the company said. “With a flat two-dimensional design reduced to its essential elements, it can be used extremely flexibly.”

New logo, with highlights explained

The company indicated that the new design should allow “more flexible use and will be outstandingly recognizable in digital media.”

It added that the new visual language of its brand design will be bolder, more colorful and will present a stronger focus on people. The new logo and design are showcased in the company’s display stand at the Frankfurt show, it added, and will be introduced as well at VW dealerships.

The VW display at Frankfurt
New logo at dealership
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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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