Barrett-Jackson countdown: Custom 1967 Chevrolet C10 pickup

Barrett-Jackson countdown: Custom 1967 Chevrolet C10 pickup

This is the 13th car in a 30-day countdown to Barrett-Jackson’s annual Scottsdale collector car auction

Editor’s note: The ClassicCars.com Journal will be covering all of the action during Arizona Auction Week in Scottsdale, Arizona. Check out our other coverage here.


Just like our favorite cars, pickup trucks have been customized, sensationalized, glamorized and practically immortalized for decades. As a result, American pickup trucks are still prime hot-rod material for creative builders everywhere. This custom 1967 Chevrolet C10 pickup on offer at Barrett-Jackson is an example of how old factory-built trucks have been transformed into rolling artwork and mechanized superheroes.

As you can see, the body of this modern “hauler” has been dramatically modified. The roof was chopped and beautifully recontoured. The cab has also been stretched 5 inches with the floorboard lowered, to improve driver and passenger legroom. The doors were also extended, reskinned and blended into the bodylines. The front fenders were completely hand-formed, same for the grille that houses Jeep Commander headlights. Custom-fit Nissan taillights out back now fit in like they were born there.

The truck’s bed has also been redesigned, reskinned and bead-rolled for custom wood inserts. Hand-fabricated inner fender wells and firewall grace the machine even though they are essentially completely out of sight.

And on that subject, much of the undercarriage is painted the same vintage Candy Apple-like red as the body, and highlights the incredible workmanship and attention to detail that comes with a custom truck of this level. A 1972 C10 front crossmember was installed setting up the platform for tubular control arms, and 3-inch drop spindles directed by a rack & pinion steering upgrade. A Currie-built 9-inch rear end with a Panhard bar adds strength and stability.

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An AccuAir air-ride suspension package with Slam Specialties air bags operating in unison with Bilstein Shocks all help to make this truck a solid and comfortable driver.

Power is derived from a LS Corvette engine and a GM 4L60 automatic transmission with Stage 2 upgrades utilizing a floor-mounted shifter situated in a custom console. That powerplant has been painted the same red as the body, same for the high-style hand-formed engine cover. A hand-built dual exhaust system is laid out with the precision of an engineer’s blueprint. But Flowmaster mufflers will remind you quickly this system is real, and not just a line drawing on someone’s desk.

This C10’s interior is absolutely stunning. If Ferrari ever decided to build a pickup, you can be sure its interior would look just like this. Beautiful custom bucket seats, that aforementioned console and a handcrafted dashboard houses a 1959 Chevy gauge cluster filled with Auto Meter’s classic analog instruments. Hauling you-know-what in comfort during the summer is the job of a Vintage Air system.

When the time comes to stop hauling, four-wheel disc brakes get the job done impressively. They reside inside those Boyd Coddington “Junkyard Dog” wheels and are surrounded by Michelin Pilot sport tires. This very special machine offered at no reserve this January in Scottsdale is for anyone who wants to drive the pickup truck that Enzo himself never got around to building.

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