American Honda celebrates its 60th anniversary with Pasadena parade
To celebrate its 60th anniversary, American Honda will provide the lead float for the 130th Rose Parade on January 1, the company announced, sharing an illustration of the display that will include a birthday-themed float with five satellite units.
The floats are inspired by the “Celebrations of Dreams” theme.
The main float will be 25-feet tall and shaped like a giant birthday cake and will feature 60 “candles” — 60 members of Historically Black College and University marching bands, American Honda said. The float also will feature a re-creation of the company’s original Las Angeles storefront headquarters.
Each of the satellite floats will feature a specific theme, including Honda Super Cub, representing the company’s motorcycle heritage; Environment, featuring a floral re-creation of a 1975 Honda Civic CVCC, the first vehicle to meet U.S. Clean Air Act standards without a catalytic converter; American Manufacturing, featuring a Honda Accord; Future, with a HondaJet aircraft; and Safety.
“For 60 years, Honda has celebrated the power of dreams and has been committed to making the communities where we live and work better places for future generations,” Steve Morikawa, an American Honda vice president, is quoted in the news release.
“We look forward to celebrating this anniversary with our customers while continuing to provide products and services that will bring them joy for years to come.”
The annual Tournament of Roses parade is part of a Pasadena, California, celebration that this year includes the Rose Bowl football game between the University of Washington Huskies and the Ohio State University Buckeyes.