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HomeNews and EventsCadillac Changes Mind about EVs?

Cadillac Changes Mind about EVs?

Cautiously walking back its 2030 promise is good news

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You may recall (perhaps with horror) how Cadillac put all its chips in the pot when it comes to electric vehicles, making the ambitious claim several years ago that its entire portfolio will be all-electric by 2030. Now, it seems, that plan is being rescinded.

Though General Motors CEO Mary Barra recently doubled down on GM’s commitment to EVs in a recent interview with Bloomberg, stating that she would have accelerated the pace of GM’s EV intros if she could do it over, InsideEVs says that Cadillac officials articulate the future in a different manner. At a Detroit event at the end of April, Cadillac executives “seem to be backing down from a promise to transition the brand to an all-EV marque by 2030.”

Cadillac Celestiq

We know the move towards EVs has hit a speed bump as of late, and Cadillac doesn’t seem to be any different. Cadillac’s global vice president, John Roth, mentioned that Cadillac is listening to its customers. Simply put, they are not enthused with EVs. To wit:

“EVs and ICE (internal combustion engine), we want to be clear, will coexist for a number of years,” Roth told the Detroit Free Press. “We want to make sure that we have that luxury of choice in the marketplace, and both will have an opportunity to meet the customer needs as we look forward.”

2023 Cadillac Lyriq | Cadillac photo
Cadillac Lyriq

Roth added, “We are still on strategy of offering an all-EV portfolio by the end of the decade and we’re going to listen to the customer and let them be our guide. That’s our answer.”

Cadillac continues to produce the highly regarded Blackwing versions of its sedans, though manual transmissions have been discontinued. For fans of the performance side of the brand, this is a fortuitous development.

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Diego Rosenberg
Diego Rosenberg
Lead Writer Diego Rosenberg is a native of Wilmington, Delaware and Princeton, New Jersey, giving him plenty of exposure to the charms of Carlisle and Englishtown. Though his first love is Citroen, he fell for muscle cars after being seduced by 1950s finned flyers—in fact, he’s written two books on American muscle. But please don’t think there is a strong American bias because foreign weirdness is never far from his heart. With a penchant for underground music from the 1960-70s, Diego and his family reside in metropolitan Phoenix.

6 COMMENTS

  1. The planet is the clear loser here.
    We should’ve stopped pumping CO2 into the atmosphere in the 1990s, when it became clear what was happening with global warming. No Cadillac is choosing to contribute to the sixth mass extinction. Also contributing to their own extinction if they don’t get on board with EV’s.
    The funny part is that electric vehicles, Easily perform vehicles, even though electric vehicles are in their infancy.
    I, like 99% of electric vehicle owners will never go back to an ice vehicle. They are so inferior in almost every way.

    There are still many who think that global warming is a hoax, the Earth is flat, and Donald Trump is a good human.

  2. Glad somebody woke-up. Who and/or are the roads going to be maintained when now instead of 3,000-4,000 lb vehicles there are 5,500 to over 7,500 vehicles on the road with the lighter ICE being taxed for the road repair they aren’t causing. I could see an EV going to work in town or the grocery run, but….. What is now an 8-9 hr trip to visit son in an ICE vehicle would be 11-12 hrs with at least 2 recharges. Summer trips with the AC going range is going to be shortened and Winter road trips with heat & fan speeds the trips will be even longer as we’ve been told EV won’t be as efficient in colder weather. Where will the WH end this bs. If I want an EV let me chose one and I should have the option of an ICE if my needs are there.

  3. I think Caddy is getting smart. If they can’t sell the EV’s because their customers still want gas powered cars, give the customers what they want. They are in the business of selling cars. Sell what the people want that equals profit. If I am making a long trip…I can buy gas and be in and out of the gas station in a matter of minutes…NOT SO WITH EV’s. You have to sit and wait for the charge to complete. I’LL KEEP MY GAS ENGINE THANK YOU VERY MUCH!

  4. EVs are not ready for prime time, and can only exist with huge government subsidies. Not to mention the effort to mine and process all the minerals required to build the cars and batteries.

    I certainly don’t see any in my near future.

  5. Cadillac has decided to listen to their Customers 👍
    Thank you Cadillac, and Thank you for continuing your awesome performance. Models also…That is also Great News from the Cadillac division. Now, how long until the other divisions make their Announcement, to give their Customers
    a Choice!? I must say, that as a. GM Guy, for decades, I am very proud of. the leadership. at Cadillac, for being the
    First, to Announce the continuation, of ICE. powered automobiles, and SIV’s…Well done. Cadillac!!

  6. I’m curious if this is a shock to anyone who’s really paying attention. It was no secret that ICE engine development is ongoing and next generation power plants are still ICE based. Car companies were simply pandering to their government overlords knowing well that full-time EV would never happen and when the consuming public responded to the EV push with the fickle middle finger of fate it was time to let the cat out of the bag.

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