More than 200 Lamborghinis cruise Japan to celebrate Italian marque

More than 200 Lamborghinis cruise Japan to celebrate Italian marque

For a day, part of Japan looked a lot more like Italy

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The streets in Yokohama, Japan, were filled with more than 200 Lamborghinis this weekend for the country’s celebration of the Italian marque.

The event — which included a parade around Minato Mirai, the Yokohama Red Brick Warehouse and Yamashita Park — was attended by numerous officials, including Lamborghini chairman and chief executive Stefano Domenicali and Giogrio Starace, Italy’s ambassador to Japan.

“Japan is a very important market for us. I would like to reinforce our gratitude to the long-time patronage of our Japanese customers who have built such strong bonds with the marque,” Domenicali said in a news release.

For one day, Yokohama looked like a Lamborghini museum. | Lamborghini photo

Federico Foschini, Lamborghini’s chief commercial officer, said the marque has nine dealerships in the Asian nation and is looking to continue its Japanese sales expansion.

The parade included some classic models, such as Miura, Contach and LM002, as well as late-model examples.

The event also featured the Asian unveiling of the Aventador SVJ, which  debuted at the Pebble Beach Concours d’Elegance in August.

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