Ferrari honors McQueen, Moss and Schumacher

Ferrari starts 70th anniversary celebration by unveiling five of the heritage liveries | Ferrari photos
Ferrari starts 70th anniversary celebration by unveiling five of the heritage liveries | Ferrari photos

At the Paris Motor Show, which runs through October 16, Ferrari launched its 70th anniversary celebration by unveiling Tailor Made models inspired by some of its legendary racers and car owners.

For example:

The Stirling, an F12berlinetta inspired by the 250 GT Berlinetta SWB that Stirling Moss drove to victory in the 1961 Touring Trophy.

The Schumacher recalls F1 championship season
The Schumacher recalls F1 championship season

The Schumacher, a 488 GTB paying homage to the F2003-GA that Michael Schumacher drove to six victories the F1 driving and constructors’ world championships in 2003.

The Steve McQueen, a California T tribute to the 1963 250 Gt Berlinetta Lusso that the actor’s wife, Neile Adams, gave him.

Five such cars were unveiled during the Paris show press days. Ferrari said its LaFerrari Aperta division will use 70 such liveries to produce no more than 350 Tailor Made vehicles as part of its 70th anniversary celebration in 2017.

Two other designs were unveiled at Paris:

The Green Jewel, a 488 Spider in the livery of the 365 P2 campaigned by the David Piper Racing Team, a privateer British effort which won the Nine Hours of Kyalami in 1965 and 1966, and the Trophee d’Auvergne at Clermont-Ferrand in 1966.

A second 488 Spider inspired by the 1953 Pinin Farina-bodied 375 MM. The Pinin Farina example has a three-layer Bianco Italia exterior.

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Ferrari also announced it will launch a world tour to more than 60 countries in 2017 that will part of its 70th anniversary celebration. That tour will feature current and classic Ferraris and will conclude with a special event in Maranello, Italy.

A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


  1. Sick unto death with the seemingly endless fellating of the memory of Steve McQueen, a decent-but-not-great actor who in death has become something he would’ve hated. He was NOT “the king of cool”. He wasn’t even the best actor/driver, that was Paul Newman. And the funny thing is he’s nowbeen given a status he would not have wanted by people who weren’t alive during his life. Go figure.

  2. as folks/collectors buy a greater percentage of their cars not for their performance–the maxima of which can’t be used on highways by most of all cars produced today–they’ve gotta come up with some way of offering new enticements. not that i wouldn’t take any of these items for a gift…same goes for ‘throwback’ paint schemes and even car-related clothing. it’s just bizness…