HomeCar CultureCommentaryWhat RM Sotheby's deal means to the classic car hobby

What RM Sotheby’s deal means to the classic car hobby


2013 auction in New York City was a preview of what's to come | RM Sotheby's photos
2013 auction in New York City was a preview of what’s to come | RM Sotheby’s photos

Sotheby’s acquisition of a 25 percent stake in RM Auctions is big news for high-end car collectors, but what does it mean to the hobby in general?

First of all, this is a deal that has been long in the making. RM and Sotheby’s have partnered in a limited capacity for a number of years. The high point of this evolving partnership until Wednesday was their combined sale in New York City in 2013.

I had the pleasure of attending the New York Art of the Automobile sale and was simply blown away by the presentation. The cars were treated as the art objects that they were, and that translated into almost $63 million in sales within two hours. This was an astounding result and something we in the hobby had never seen before.

Sotheby's Bill Ruprecht and RM's Rob Myers
Sotheby’s Bill Ruprecht and RM’s Rob Myers

This formal partnership of the two companies, now known as RM Sotheby’s, also is something that we in the hobby have not seen previously. It combines one of the greatest collector-car auction companies with one of the oldest and most well-respected traditional auction companies. That creates a tour de force in the collectibles marketplace.

“The partnership with Sotheby’s takes what we do and expands it to its full potential, adding Sotheby’s more than 300 years of experience in the auction business to ours,” Alain Squindo, vice president of RM Auctions, told me. “It offers cross-promotional opportunities that effectively let the company become a consolidated collecting conduit for the high-dollar collector market in general.”

Now that the partnership between these two companies is official, what can we expect to see for the broader car hobby?

Well, first and foremost, I think that this partnership is likely to mean that the slowdown or correction in the classic car hobby is not likely to happen any time soon. This partnership adds an additional level of legitimacy to the idea of cars as art. and that is a market that tends not to correct. In fact, I think we are getting closer to seeing our first 100-million-dollar car sell at auction than we were a few years ago, and we definitely will see more world-record prices and big sales totals next month at Amelia Island and in August at Monterey.

Of course, I am talking largely about top-tier collector cars – think Ferrari 250 Testarossas, Bugattis, L88 Corvettes and Jaguar D-types. But this will not exclude the lower end of the market.

Cars as art at historic RM, Sotheby's 2013 sale
Cars as art at historic RM, Sotheby’s 2013 sale

In the fine-art world, some artwork fetches as much as hundreds of millions of dollars, but there also is artwork that sells in the thousand-dollar range, and even such less-rare pieces that are considered significant continue to increase in value along with the top tier of the market.

Historically, this correlation has not always worked in the car hobby, but I think this is about to change. We already have seen hints of it happening in the past few years. I think that now we will see a broader effect on collector cars that are a bit more ordinary as well, with cars such as the Triumph TR4, classic Ford Mustang and even the MGB affected in a positive way as far as values are concerned.

Second, this partnership has the potential to expand and broaden the entire collector-car market to a much larger audience then ever before.

Finally, this partnership sets up RM as the world leader of collector-car auction companies. While many people, including me, have said that RM was the leader for years, this new partnership solidifies the idea. With the worldwide reach and exposure that the partnership offers, the new RM Sotheby’s company will be hard to beat.

Is this good for the collector-car hobby or will it be “ruined” for the average collector?

I think that in the longer term, it will prove to be beneficial for the hobby. While the cars we love will become increasing more valuable and more difficult for some to purchase, we also will see many desirable cars with needs being saved and brought up to the next level simply because doing so is much less of a losing proposition than it had been in the past.

This will mean that there will be more really good examples available of the cars we love, making finding and purchasing a really good MGTD, 1957 Chevy Bel Air or other more-affordable classic an easier thing to do.

The more negative voices in the hobby will bemoan this trend with such comments as, “I used to be in the car hobby but have been priced out of it.” While there is some truth in that, the reality is that this always has been the case with anything that is rare or collectible.

The solution for collectors of modest means is to target cars that are significant while still being affordable. So if you cannot buy a Jaguar E-type Series 1, then maybe you could consider a Datsun 240Z. These cars are still quite affordable, and there are many other similar opportunities out there if you look around.

This translates into dollars as the perception solidifies. People looking to sell the best cars will go to RM Sotheby’s first, and buyers looking for the best cars available also will look there first.

So what should you do if you are a part of the greater and more-affordable segments of the hobby? Well, you should continue to buy the cars you love and enjoy them as much as possible while they continue to increase in value.

1960 Ferrari 400 Superamerica SWB cabriolet
1960 Ferrari 400 Superamerica SWB cabriolet

We will see the beginnings of what’s next for our hobby at the first sale from the new partnered company at the RM Sotheby’s Amelia Island auction March 14. The star lot is a 1960 Ferrari 400 Superamerica SWB Cabriolet by Pinin Farina. The pre-auction estimate is from $6 million to $7 million dollars. We would not be surprised at all if the car surpasses the estimate.


Andy Reid
Andy Reid
Andy Reid's first car, purchased at age 15, was a 1968 Fiat 124 coupe. His second, obtained by spending his college savings fund, was a 1966 Ferrari 330 GT 2+2. Since then, he has owned more than 150 cars—none of them normal or reasonable—as well as numerous classic motorcycles and scooters. A veteran of film, television, advertising and helping to launch a few Internet-based companies, Reid was a columnist for Classic Motorsports magazine for 12 years and has written for several other publications. He is considered an expert in European sports and luxury cars and is a respected concours judge. He lives in Canton, Connecticut.
  1. Cars, such as those traded by RM Sotheby’s, are now increasingly being promoted by private wealth managers as an accepted asset class, with a place in a diversified investment portfolio along with other collectibles such as Art, Wine, Watches etc. Just as a Warhol is super investment grade, so are Ferraris, Aston Martins and a few others, not because they are necessarily great cars to drive or exceptionally beautiful, but because they are instantly recognisable and very high value. Thus they are deemed to be more stable, liquid investments than lesser known marques. Also, for the ultra wealthy where a 5% portfolio allocation to cars is say $20 million, investing in five Ferraris rather than forty lesser $500k cars is more efficient, hence the widening price differentials. Time will tell whether the theory of the greater fool comes to the fore in the next few years, or maybe it’s already with us?

    The collector car investment market has little connection to the classic car hobby. It is improbable that the RM Sotheby’s deal will have much, if any, impact on the prices of the “run of the mill”, high production classic cars. A rising level of disposable income for hobbyist collectors will be much more significant plus the arrival of younger enthusiasts buying the dream cars of their youth. I’d re title the article “What RM Sotheby’s deal means to the Collector Car Investment Market”.

    My read of the RM Sotheby’s deal is that it’s purely financial. I imagine that Sotheby’s believes that combining its global reach with RM’s undoubted expertise in selling top cars for top money will lead to increased revenues. Greater demand = higher prices = more commission. Simple!

  2. Mr. Reid…your blog should have been entitled…”What I think the
    RM Sotheby’s deal means to the classic car hobby”

Recent Posts