Morgan and Pininfarina Present Midsummer

Morgan Motor Company and Pininfarina S.p.A. are proud to introduce Midsummer, a tribute to the golden age of European barchetta designs, crafted by two of the world’s most venerable coachbuilders. Limited to just 50 units, this special edition represents a shared vision to honor and reinterpret the iconic Morgan silhouette. As a Morgan special project, Midsummer showcases the brand’s design versatility and the exceptional craftsmanship of artisans who meticulously hand-form each distinctive element. Built on Morgan’s latest CX-Generation Bonded Aluminum Platform, it features a six-cylinder turbocharged engine paired with an eight-speed automatic transmission, highlighting both innovation and tradition in automotive design.

Midsummer takes Morgan’s unique blend of time-honored craftsmanship and appropriate modern technology to even greater heights. Not just within the vehicle itself, but in the way it has been engineered and the methods which will produce every one of the 50 examples. To pursue such a striking design has required engineering innovation to overcome challenges and create solutions, many of which are unseen but vital. Whilst Morgan and Pininfarina worked together to design Midsummer, Morgan led on the engineering due its unique production methods.

Throughout the development of Midsummer, Morgan’s master craftsmen – often alongside their production line responsibilities – worked in lockstep with the company’s engineering teams. Working in this manner is unique to Morgan. Examples of this include the latest computer aided design (CAD) software being informed by the skill and experience of one of Morgan’s carpenters with experience in cabinet making or maritime applications. Striking this delicate balance is not without challenge.

The number of hand-formed elements of Midsummer is higher than other Morgan models and features greater complexity. The hand-beaten aluminum body panels take more than 250 hours to produce. As such, each vehicle will take longer to progress through Morgan’s UK factory when production commences in the third quarter of 2024.