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Pick of the Day: 1967 Buick Riviera

A better V8 by Buick


The Buick Riviera has been a landmark 1960s collectible for years, yet its value among collectors has always been reasonable. In fact, the Riviera has among the strongest style/affordability quotient for decades. Our Pick of the Day is a great demonstration of what’s great about this model and what a great value it is in the collector market. This 1967 Buick Riviera is listed for sale on by a private seller in Apache Junction, Arizona. (Click the link to view the listing)

Everyone goes ga-ga over the 1963-65 Riviera, and for good reason: classic GM styling courtesy of Bill Mitchell and his team, classic Buick “Nailhead” engine, and an interior that played a fine supporting role to its styling. Even better, the Riviera offered performance for those who wanted it thanks to a dual-quad 425 “Wildcat 465,” something that its closest competitor, the Ford Thunderbird lacked.

While the 1963-64 flaunted its British influences, the 1966 Riviera’s design diminished those and exploited everything else that was great about General Motors styling in the mid-1960s. Underneath, the Riviera was unchanged, but the new body featured flowing, Coke-bottle styling with a semi-fastback roofline. After three years of four-place seating, the Riviera offered a luxurious bench seat and Strat-bench for the first time in addition to front buckets.

Though looking basically the same, the 1967 Riviera was powered by an engine that was an all-new design. The 430cid four-barrel offered 360 horsepower, the same as the dual-quad 425. Though not as romantic as the Nailhead, it was a thoroughly modern engine, with the Riv being better for it. It also was the forerunner of the post-1969 455 that has become part of Buick folklore. After 1967, the Riviera arguably lost its stylistic touch until the “Boattail” debuted for 1971.

This 48,084-mile 1967 Buick Riviera is painted Ivory, a pretty off-white, but what really makes this car unique is the Plum interior, which is configured with the standard bench seat with center arm rest. “Near original operating condition,” says the seller. “Sale includes original Rally rims, steel rims and hubcaps, radiator, headers, new steel brake drum set and new brake shoes, lead conditioner and octane booster.” It’s had recent mechanical work that includes the heater core, timing, rebuilt carburetor, rebuilt brake lines, new front suspension bushings, new brake lines, and much more.

“The car has its original vented, aluminum drums,” adds the seller. “All the trim is original. Bodywork and paint are nearly perfect.” For $32,500, you can have a car with high style and torque to match. Dare I say that’s a plum deal?

To view this listing on, see Pick of the Day.

Diego Rosenberg
Diego Rosenberg
Lead Writer Diego Rosenberg is a native of Wilmington, Delaware and Princeton, New Jersey, giving him plenty of exposure to the charms of Carlisle and Englishtown. Though his first love is Citroen, he fell for muscle cars after being seduced by 1950s finned flyers—in fact, he’s written two books on American muscle. But please don’t think there is a strong American bias because foreign weirdness is never far from his heart. With a penchant for underground music from the 1960-70s, Diego and his family reside in the Southwest.


  1. I can personally attest to the torque aspect of this engine, as I drove a 1967 Wildcat that had the same motor and it was a BEAST!

  2. The ’66-67 is my favorite Riv. (’66 more so but…). Of all the Buicks I’ve owned & wished I’d kept, my ’66 Riviera GS is right up there if not the one I most lament. Other than a vinyl top & MZ (2x4s) engine I believe it had every other available factory option. It was a bit rusty & I didn’t have a place to keep it inside so sold it (late 80’s). Definitely on the bucket list to get another.

  3. @Linda Niver : Please click the links in the article to contact the seller from the listing page on

  4. Nice to see a great story about the ‘67 model. My dad’s first foray into Buick after years of Fords was a plum colored ‘67 Riviera. I barely remember the car except that he loved the power and smoothness of it. The barrel speedometer that went to 140 was his bragging point. He kept it 1 year and a salesman talked him in to trading it for a new ‘68 Riv. It was not the same and dad never got over it. The ‘67 was his all time favorite car.


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