HomePick of the DayPick of the Day: 1950 Mercury Coupe

Pick of the Day: 1950 Mercury Coupe

Classic look but modern updates


The phrase “lead sled” comes to mind when thinking of a mid-century Ford or Mercury that has undergone extensive body modifications. Presenting a perfect example:

The Pick of the Day is a 1950 Mercury coupe listed for sale on ClassicCars.com by a private seller in Los Angeles, California. (Click the link to view the listing)

This car embodies the lead sled design aesthetic to a tee. The listing states, “This 1950 Mercury coupe is a restomod with updates to the exterior, interior, and drivetrain. The vehicle is chopped 4.5” front and 6” rear.”

The chopped top is only the beginning of a long list of customizations that this Mercury has received: The two-tone blue exterior also features shaved door handles, dual spotlights, a 1952 DeSoto grille, Buick side trim, and rounded corners on the hood, doors, and trunk. The body rides on a four-link Ridetech air suspension and utilizes a Chevrolet Camaro front clip along with a Chevrolet S-10 rear end. Needless to say, there isn’t much left on this Mercury that’s original to its 1950 production.

Adding to the curb appeal is a set of wide whitewall tires, although the car sits so low on its air suspension, we can barely see the back tires. This kind of stance is one of the reasons why a lead sled is much like a “sled,” after all: the car appears to glide down the road as if it’s sliding along.

A custom street-rod needs to have the right cabin fit and finish. With that in mind, the interior on this coupe is well appointed with a color-keyed dash, VDO instruments, blue accent lighting, climate control from Vintage Air, a Chevrolet Corvette steering column, and a mahogany banjo-style steering wheel.

Even though this is a FoMoCo car, torque comes from a Chevrolet Vortec 350cid V8 that is mated to a 700R4 four-speed automatic transmission and a new drive shaft. Additional drivetrain enhancements include new Edelbrock components for the carburetor, roller rockers, and roller cam. The fuel tank and electric fuel pump are reportedly new, so it seems this car is ready to take down to Main Street and turn a lot of heads along the way. A two-minute walkaround video accompanies the listing.

The seller is asking $70,000 or best offer for this custom lead sled Mercury. Just remember to duck your head when getting inside!

To view this listing on ClassicCars.com, see Pick of the Day.

Tyson Hugie
Tyson Hugie
Tyson Hugie grew up in a family of gearheads and enjoys anything to do with automotive and motorsports. He is a contributing editor to Redline Reviews, a YouTube channel with coverage from major auto shows. He also writes for Arizona Driver Magazine and holds leadership positions with a number of car clubs. Tyson has lived in Arizona for 10 years and his current obsession is Japanese cars from the early 1990s which, though hard to believe, are now becoming classics. Tyson can usually be found exploring offbeat and obscure road trip destinations on his blog "Drive to Five," which started as a way to share travel stories and experiences with his now-550,000-mile Acura.



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