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HomeNews and EventsOh, No! Another Dodge Last Call Update!

Oh, No! Another Dodge Last Call Update!

The first of several weekly teasers just dropped

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Does it get tiring to have story after story of the final Dodge “Last Call” special-edition model without a payoff? Dodge dropped the ball and the car was far from ready for its debut at the 2022 SEMA Show but, like all good marketers, ya gotta get creative to make things right. In this case, Dodge teamed up with the folks at Roadkill to produce Dodge Last Call Powered by Roadkill Nights Vegas (whew!), which will happen on March 20, 2023. Teaser No. 1, Runnin’ Hyde, is below.

According to Dodge, this teaser “foreshadows the powerful metamorphosis fueling the creation of the ultimate Dodge special-edition ride” and “suggests the powerful metamorphosis fueling the core of the ultimate Dodge special-edition vehicle.” C’mon, Dodge, ever hear of synonyms?

2023 Dodge Charger “Last Call” Super Bee

One teaser a week is planned, with the next one appearing on March 1st. Each is a “trail of hints and clues as the brand blazes forward toward the reveal of the seventh and final 2023 ‘Last Call’ special-edition model,” which we anticipate being the ultimate Dodge special-edition vehicle.

To view the livestreamed Vegas event on the 20th, visit DodgeGarage.com. If you actually want to be there in the thick of it, you can buy tickets at www.Motortrend.com/DodgeLastCall.

See ya in a week for more!

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Diego Rosenberg
Diego Rosenberg
Lead Writer Diego Rosenberg is a native of Wilmington, Delaware and Princeton, New Jersey, giving him plenty of exposure to the charms of Carlisle and Englishtown. Though his first love is Citroen, he fell for muscle cars after being seduced by 1950s finned flyers—in fact, he’s written two books on American muscle. But please don’t think there is a strong American bias because foreign weirdness is never far from his heart. With a penchant for underground music from the 1960-70s, Diego and his family reside in metropolitan Phoenix.

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