HomePick of the DayPick of the Day: 1991 Cadillac Seville

Pick of the Day: 1991 Cadillac Seville

A Gold Key Cadillac

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On December 24, 1990, a letter was written to the original owner of a 1991 Cadillac Seville by Cadillac’s Director of Consumer Relations, J.W. Hautman. It said, “Congratulations on your recent purchase of a new 1991 Seville. You are now driving one of the finest luxury automobiles in the world.”

Cadillac Gold Key Delivery System letter
Cadillac Gold Key Delivery System letter

The letter was part of Cadillac’s program called the Gold Key Delivery System. The letter continues, “From the symbolic gold keys to the full tank of fuel, the Gold Key Delivery System was designed with your complete satisfaction in mind.”

The Pick of the Day is a low-mileage 1991 Cadillac Seville listed for sale on ClassicCars.com by a private seller in Palm Springs, California. (Click the link to view the listing)

1991 Cadillac Seville
1991 Cadillac Seville

“This rare and pampered jewel is being offered for sale, originally purchased in December of 1990 at Martin Cadillac in Los Angeles through the Gold Key program by its original owner,” the listing says. “It was well maintained and documented throughout his ownership until his passing in 2021.”

The Seville name dates back to the mid-1970s when the car was launched as Cadillac’s response to competition from luxury imports. The sedan rode on General Motors’ K-body platform and derived power from an Oldsmobile-sourced 350cid V8. Subsequent generations were introduced in 1980 and in 1986.

Original window sticker

This 46,000-mile Cotillion White sedan comes from the final year of the third generation and includes an original window sticker showing a $34,714 vehicle price including destination. New for this generation was a transverse-mounted 4.9-liter V8 sending power to the front wheels through a four-speed automatic transaxle. A facelift from 1988 included the unveil of the STS (Seville Touring Sedan) variant with special suspension, wheels, steering ratio, and exterior trim elements.

1991 Cadillac Seville
1991 Cadillac Seville

True to the Seville’s luxury aspirations, appointments were extensive on the interior where we find tufted “Antelope” leather. Additional advanced features for the time included electronic climate control, on-board computer diagnostics, an illuminated entry system, an optional day/night rearview mirror, and a Delco-Bose audio system.

1991 Cadillac Seville

“This generation of Seville is hard to find, especially one in this great condition,” states the listing. “This is a great car for the collector.”

The seller is asking $12,500 or best offer for this cream-puff Seville. We just want to know if it still comes with its gold keys! Guess you’ll have to ask the seller to find out.

To view this listing on ClassicCars.com, see Pick of the Day.

Hagerty
Tyson Hugie
Tyson Hugie
Tyson Hugie grew up in a family of gearheads and enjoys anything to do with automotive and motorsports. He is a contributing editor to Redline Reviews, a YouTube channel with coverage from major auto shows. He also writes for Arizona Driver Magazine and holds leadership positions with a number of car clubs. Tyson has lived in Arizona for 10 years and his current obsession is Japanese cars from the early 1990s which, though hard to believe, are now becoming classics. Tyson can usually be found exploring offbeat and obscure road trip destinations on his blog "Drive to Five," which started as a way to share travel stories and experiences with his now-550,000-mile Acura.

4 COMMENTS

  1. Never mind the Gold keys, does it come with the “Full tank of Fuel” that Cadillac boasted about in the days of $1/gallon gasoline?

  2. This is a great luxury car of the era. With the low miles and fair weather ownership, it ewill make someone a great car for either collector use or daily driver.

  3. We had a 1991 Cadillac Seville. It looked just like the one featured above, but it had a beautiful burgundy leather interior.
    We’ve had 19 new Cadillacs and that one is among our favorites.

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