HomeMediaPick of the Day: 1974 Fiat 500

Pick of the Day: 1974 Fiat 500

A Fiat with a Gulf Racing livery


Adding a nice livery or racing stripes can make a car’s performance increase without any changes to the drivetrain. This is an optical illusion, but I stand by this concept with the simple idea that “It looks fast.” I’ve been debating adding racing stripes to my Mini Cooper, as it is a base model and not very quick, to give it the impression of performance and not just good gas mileage. Racing stripes are a solid choice to give the illusion that a small, slow call is fast, but what about a whole livery?

The Pick of the Day is a 1974 Fiat 500 with a Gulf Racing livery listed for sale on by a dealer in Miami, Florida. (Click the link to view the listing)

“The Fiat received a restoration about seven years ago,” the listing states. “The body is straight as an arrow. All doors, trunk and hood are aligned like they should from factory. It has always been garage- kept and well-cared. All the exterior chrome, trim, latches and bumperettes are like new. Underneath, the original floor pans are in great shape!”

The blue exterior extends to the door panels and dash, which complements the black vinyl seats and matching carpet. This is a very spartan car but has the iconic Fiat fabric vinyl top that can be rolled back.

Power is provided by a rear-mounted 500cc engine paired with a four-speed manual transmission. The listing states that the engine bay is well detailed and has a “really nice” exhaust note.

“This car drives exceptionally well, you can take it to the car shows & for weekend cruises,” the listing states. “Definitely gets a lot of attention and questions at the Cars and Coffee.” 

The dealer is asking $17,900 for this 1974 Fiat 500, and the listing advises that the Gulf Racing decals can be removed. To view this listing on, see Pick of the Day.

David P. Castro
David P. Castro
The Santa Rosa, California native is an experienced automotive and motorsports writer with a passion for American muscle cars. He is a credentialed automotive, NASCAR, and IndyCar reporter that graduated from the University of Nevada. A devoted F1 and NASCAR fan, he currently resides in Phoenix, Arizona with his wife, son, Siberian Husky, Mini Cooper, and 1977 Chevrolet C10.


  1. Another great Pick of the Day, David. I remember Gulf gas stations all around my home town in the 50’s and 60’s. I had thought they were defunct, but alas, they still exist! The capital investors who bought them ought to snap thus puppy up as it appears it is in good shape and gives their name some bit of history pizzaz.


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