The modus operandi of this event, which has toured through major cities in the U.S. and Canada (plus several virtual stops slated for elsewhere), is to find a custom vehicle worthy of the ultimate claim to fame: becoming a Hot Wheels die-cast car, aka Legend. “Our Hot Wheels design team, joined by celebrity judges and special guests at every stop, select the finalists from a fresh crop of amazing builds.”
Basically, what it is is a car show where everyone is hoping, “Oh, oh, pick me!” In addition, “The Hot Wheels Legends Tour … brings new and ultra-rare collectibles only available to virtual and live event attendees” with several diecast displays that you generally don’t find in your friendly neighborhood Walmart.
So, what makes a Hot Wheels Legend? According to Mattel, this is the roadmap:
Authenticity: “Ever seen a car and said, ‘Wow, that looks like a Hot Wheels’?” A vehicle that embodies that sentiment checks all the boxes here.
Creativity: Lots of Hot Wheels have been made, but what are the “never-seen-before designs that stand out from the rest?” Imagination counts for a lot.
Garage Spirit: No checkbook restorations here—restorations done in your garage carry special weight.
Several Hot Wheels cars have also been created into 1:1 replicas, with some present at this Phoenix event. But the best part is the end of the show where a winner is announced. Which vehicle was so special that it was designated a finalist in the Legends competition? This completely owner-fabricated Radio Flyer!
What’s your favorite in the below photo gallery?