Barrett-Jackson is set to auction the auction the first retail production 2023 Cadillac Escalade-V during its 2022 Las Vegas auction. The VIN 001 Escalade-V will cross the auction block on Friday, July 1 at approximately 4:30 p.m. PT to benefit the Pensole Lewis College of Business & Design (Pensole), Michigan’s new and only Historically Black College or University (HBCU).
“Barrett-Jackson was founded on the principle of supporting those in need, dating back to the first ever event held by my parents and their business partner Tom Barrett, a charity car show in 1967 to raise funds for the Scottsdale library,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “To date, we’ve helped raise nearly $148 million for charitable initiatives around the world, and with the support of companies like General Motors donating highly desirable first production vehicles such as this VIN 001 Escalade-V, we also bring maximum awareness to these important endeavors.”
The recently unveiled 2023 Cadillac Escalade-V (Lot #3000) is powered by a hand-built 6.2-liter supercharged V8 producing 682hp and 653 ft-lbs of torque. Cadillac expects the Escalade-V to be capable of 0-60 sprints in under 4.4 seconds. Drivers can personalize their experience behind the wheel through the Cadillac exclusive V-Mode, which adjusts suspension settings, steering, brake pedal feel, engine sound, engine performance and more.
The winning bidder of the VIN 001 2023 Cadillac Escalade-V will select their preferred Cadillac dealer, and their order will be delivered by that dealer.
One hundred percent of the hammer price for the first retail production Escalade-V will benefit Pensole. Reestablished in 2021 under the leadership of its founder and prominent designer in the footwear industry, Dr. D’Wayne Edwards, Pensole is the pipeline HBCU for career education and professional development in the product creation industry.
In addition to the Escalade-V, the winning bidder will also have the opportunity to sit down with Dr. Edwards to design a pair of custom sneakers that will be manufactured as a one-of-one run.
“On behalf of everyone at the Pensole Lewis College of Business & Design, we’re thrilled to collaborate with Barrett-Jackson and Cadillac as the beneficiary for the auction of the first-ever V-series Escalade,” said Dr. Edwards. “Car enthusiasts know better than most that the art of design goes beyond the eyes and into the soul. From what we wear to what we drive, design is an expression of who we are, and we’re proud that the proceeds of this auction are an investment in the next generation of creative design.”
“D’Wayne and the Pensole team are doing incredible work to inspire and nurture young minds to pursue creative careers. Further, the HBCU connection is especially personal to me given my family’s ties to that meaningful legacy,” said Crystal Windham, Executive Director of Industrial Design at General Motors. “Design is a critical element of innovation at Cadillac and across GM – great design connects us to our customers on an emotional level, and we want those products to speak to our commitment to inclusion. Pensole and GM share a goal of making Design a more accessible and inclusive field, building a diverse pipeline of creative talent and having it show in the future products we create.”
Those interested in registering to bid on this iconic VIN 001 2023 Cadillac Escalade-V as well as the entire 2022 Las Vegas Auction docket can do so here.