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HomePick of the DayPick of the Day: 1948 Willys Jeep pickup, a postwar 4X4 classic

Pick of the Day: 1948 Willys Jeep pickup, a postwar 4X4 classic

The simple but sturdy truck has been restored for work, play or off-road fun

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The Willys Overland company, fresh from helping to win World War II with the ubiquitous military Jeep, branched out in 1947 with a lineup of larger wagons and pickups based on the same architecture. 

The Pick of the Day is a 1948 Willys Jeep pickup truck that has been restored to mostly original condition, with a few upgrades, according to the Dallas dealer advertising the Jeep on ClassicCars.com

jjeep

The pickup retains its original, rebuilt 134cid 4-cylinder Go Devil engine, not exactly a powerhouse but fairly bulletproof, as proven during the rigors of war.  The engine is mated with the correct 3-speed manual transmission and 4-wheel drive, with a two-speed transfer case.

The electrical system has been converted to 12 volts, the seller notes, and a power takeoff system has been added to the driveline.  Otherwise, this Jeep seems to have been kept original.

jeep, Pick of the Day: 1948 Willys Jeep pickup, a postwar 4X4 classic, ClassicCars.com Journal

“In the postwar era, this was one of Willys’ most-successful models, with over 300,000 produced,” the seller says in the ad. “While the steel body may not be as desirable as the wood-bodied cars to many people, they were easier to mass-produce, easier to maintain, and, most importantly, safer than the previous lumber-bodied pre-war cars.

“This particular Willys Jeep has been well-restored and continues to be a formidable off-road vehicle.”

jeep, Pick of the Day: 1948 Willys Jeep pickup, a postwar 4X4 classic, ClassicCars.com Journal

Post-war America was struggling with a shortage of vehicles, in particular work trucks for farms and construction, and Willys’ expansion was a wise move.  Of course, the Jeep name had become synonymous with victory, as well as indestructibility, so there was an eager market for Jeep-branded vehicles. 

jeep

Willys also was wise to keep the simple styling touchstones of the Jeep, such as the upright slatted grille and flat fenders.  There was a considerable level of charm to that uncluttered look, which still resonates today.

The asking price for this handsome Jeep pickup is $25,000.

To view this vehicle on ClassicCars.com, see Pick of the Day

Hagerty
Bob Golfen
Bob Golfen is a longtime automotive writer and editor, focusing on new vehicles, collector cars, car culture and the automotive lifestyle. He is the former automotive writer and editor for The Arizona Republic and SPEED.com, the website for the SPEED motorsports channel. He has written free-lance articles for a number of publications, including Autoweek, The New York Times and Barrett-Jackson auction catalogs. A collector car enthusiast with a wide range of knowledge about the old cars that we all love and desire, Bob enjoys tinkering with archaic machinery. His current obsession is a 1962 Porsche 356 Super coupe.

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