HomeThe MarketConsistency rules when it comes to vehicle searches on ClassicCars.com

Consistency rules when it comes to vehicle searches on ClassicCars.com

Late ‘60s American cars dominate top-10 search list


People searching for vehicles on the ClassicCars.com marketplace are amazingly (perhaps stubbornly?) consistent in what they want. The vast majority want vintage American vehicles, especially those produced in the late 1960s. 

We track and report on two types of searches each month — those made by year, make and model, and those done simply by marque regardless of year. 

For the sixth month in a row, in July the most-searched for vehicle by year, make and model was the 1969 Ford Mustang, and for the sixth month in a row, the runner-up was the 1967 Mustang.

1969 Dodge Charter

Also proving popular throughout 2021 have been the 1967 Chevrolet Impala, the 1969 and 1970 Dodge Charger, the 1965 Mustang and the  1969 Chevrolet Camaro.

“All of the above cars can be bought for reasonable sums of money if you are not chasing one with a rare optional engine or rare performance package such as a Chevelle SS or a Charger R/T,” notes Andy Reid, the Journal’s East Coast editor and classic car marketplace analyst. 

“In addition, all of the above vehicles have tremendous aftermarket parts support and also offers those parts at affordable prices. 

“Finally, all of these classic cars are simple mechanically with tremendous documentation on how to actually fix them via books and YouTube video tutorials.”

There also has been consistency in the more generic any-year searches. Throughout 2021 so far, it’s been Chevrolet at No. 1, Mustang at No. 2 and Ford at No. 3.

In July, the Chevrolet C10 pickup truck moved back into its usual No. 4 spot, which it had lost for the first time this year to the Buick Grand National in June. The Buick dropped back to fifth place in July.


Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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