HomeThe MarketTeorema concept is first Pininfarina designed with VR

Teorema concept is first Pininfarina designed with VR


Italian design house Pininfarina on Wednesday unveiled the Teorema concept, the company’s first vehicle developed using virtual reality technologies.

Specifically, the designers used Swiss company WayRay’s holographic augmented reality technology which enables realistic virtual representations of physical objects to be aligned with the real world. WayRay is also working with a number of major automakers on augmented reality head-up displays.

Pininfarina Teorema concept  interior

The Teorema concept features a shooting brake body style and five seats, with a single driver’s seat in the center and two pairs of individual seats in the following rows. Pininfarina previously explored the body style with its Sintesi concept of 2008.

This latest concept is meant to be able to drive itself, in which case the driver’s seat can be rotated to face the four other seats. Those four seats can also be arranged to form two slender beds.

When the driver wants to take over from the car’s self-driving system, a pair of joystick-style controls fold out from the dash. Such a design is more compact than having a steering wheel that needs to fold away.

Pininfarina, Teorema concept is first Pininfarina designed with VR, ClassicCars.com Journal

Underpinning the concept is a modular electric-vehicle platform from Germany’s Benteler. This is the same engineering company that is developing the EV platform for Pininfarina’s production models coming after the Battista hypercar. Pininfarina is working on at least four additional models, one of which will be a crossover to be previewed shortly by another concept.

This article was originally published by Motor Authority, an editorial partner of ClassicCars.com.


  1. When the back of car is ugly we call it bugly. When the front is ugly, well, fugly. This car VR or just a sketch pad is bafuguly. How many 7 year olds have drawn that same car? Millions? Oh great, somebody will have to wait for the joy stick to pop up when the autopilot kicks out? Hmmm.
    Where is Ralph Nader when we really need him. I see a new book title…Death at every Speed…


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