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Home Events First Bronco Off-Roadeo school opens June 28

First Bronco Off-Roadeo school opens June 28

Three more to follow later this year, two in the West and one in the Northeast

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The first Bronco Off-Roadeo school is scheduled to open June 28 at Horseshoe Bay, near Austin, Ford announced, adding that registration is open for owners of Bronco Sport Badlands and First Edition vehicles as well as those holding Bronco orders. 

Three more such locations are scheduled to open later this year, at Mt. Potosi, Nevada; at Moab, Utah; and at a location to be announced in the Northeast region of the country.  

In addition to instruction in off-road driving, the schools will offer whitewater rafting, mountain biking, fly fishing and other such adventures, Ford added.

The Texas facility will feature 50 miles of curated trails. Ford has recruited such expert instructors as Vaughn Gittin Jr., Bob Burns, and King of the Hammers champion Loren Healy.

Bronco is more than a vehicle, it’s an outdoor brand, and the Bronco Off-Roadeo will help bring it to life,” Lindsey Laporte, Bronco experiences manager, is quoted in the Ford announcement. “It’s an immersive experience, and Bronco owners will come away with a greater level of off-road skills and a more thorough understanding of Bronco capability, all while being introduced to the Bronco Nation community.”

The program includes a 90-minute hands-on tutorial on such Bronco features as the Trail Control and Terrain Management System with G.O.A.T. Modes. Bronco owners also will be exposed to the FordPass Performance app with off-road navigation, stabilizer bar-disconnect, One-Pedal Drive, Trail Turn Assist, front and rear differential lockers, and 360-degree camera system with spotter view.

Instruction also will be given on trail etiquette, recovery techniques, how to equip and use gear such as recovery straps, winches and high-lift jacks. 

Ford will provide Broncos for student instruction and driving

“Owners can venture out on two- or four-hour trail drives designed to challenge their off-roading skills while highlighting their vehicle’s capability,” Ford said, adding that owners can leave their own vehicles at home; Ford will have a variety of Broncos available at the Roadeo locations.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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