Ford is taking a pair of its electric-powered Mustang Mach-E models on a coast-to-coast drive that it’s calling “Ocean to Ocean Reimagined,” a tribute to the 1909 Ocean to Ocean Automobile Endurance Contest that was won by a Ford Model T; won, that is, until the vehicle was disqualified later because of the discovery of a rules violation — an engine change along the route.
The cross-country trip by the electric-powered Mach-E begins in New York City, works down the East Coast to Amelia Island, Florida, and then goes to Las Vegas before ending in Seattle. The route covers 6,500 miles and involves 20 states, Ford said.
In addition to the Mach-E pair, the trip is being made by two F-150s, one pulling a trailer with a re-creation of the 1909 cross-country Model T and the other towing an Airstream-style camping trailer. Ford says the trip will take 50 days.
Back in 1909, it took the competing vehicles 23 days to cross the country from New York to Seattle on roads that were rudimentary at best.
While the tour is a nice promotion, there is some real news to be shared as Ford announced that 70 percent of those buying the electric-powered Mach-E are new customers for Ford.
“More than a century after the Model T brought mobility to the masses, Mustang Mach-E is injecting thrill and passion to fully electric vehicles,” Jason Castriota, Ford’s global brand director for battery-electric vehicles, is quoted in the company’s news release.
“Ocean to Ocean Reimagined is helping to amplify awareness around Mustang Mach-E and what it can do. We hope this coast-to-coast journey – much like the original Ocean to Ocean race commissioned by Henry Ford in 1909 – becomes a truly unique, exhilarating and entertaining chapter in the Ford and Mustang story.”