Does this sound familiar? The Standard Catalog of American Cars notes that “GM officials seriously considered combining or doing away with either Olds, Buick or Pontiac.”
Yes, we know that Oldsmobile and Pontiac both were eliminated from the General Motors lineup — Olds in 2004 and Pontiac in 2010, but the reference above wasn’t to deliberations during this century but to considerations in the early 1930s as the Depression impacted new car sales.
Fortunately for Oldsmobile, sales rebounded by 1934 and the Standard Catalog reports that the brand moved up and into sixth place on the sales chart.
The Standard Catalog also points out that the rebound primarily involved vehicles such as the Pick of the Day, a 1934 Oldsmobile Series F, in this case a 2-door sedan.
In 1934, Olds Series F cars were equipped with inline 6-cylinder engines pumping out 84 horsepower. The company also offered its Series L vehicles with straight-8 engines and 90 horsepower.
As the Standard Catalog points out, “Horsepower was upped slightly on the six and styling was mildly updated this year” and that the 6 was “almost as powerful” as the 8.
Even the most expensive of the Series F cars was nearly $200 less that the least expensive of the Series L models. In 1933, Olds sold only 36,072 vehicles but in 1934, sales reached 82,150 — and were well into six figures in 1935.
The 1934 Oldsmobile Series F was available in four 2-door body styles — business coupe, sport coupe, sedan and touring sedan – and as a 4-door sedan or touring sedan.
The Anthem, Arizona, private seller offering the Pick of the Day on ClassicCars.com says the car is a “museum-quality” vehicle and the 451st 2-door model built by Olds in 1934.
“Restored decades ago and reportedly preserved in a museum for a while,” the seller says, adding that the car has a “fresh interior” that retained the original dash and gauges and “period correctness.” Unfortunately, there are no photographs of the interior included in the advertisement.
The seller says the 213cid engine and 3-speed transmission are original and that the car has been driven up “steep Arizona mountains” and has a top speed of 71 mph on a “flat freeway.”
The seller adds that the only known modification is a conversion to a 12-volt electric system and starter; the original 6-volt starter and standard fuel pump come with the sale.
The car retains its original steering knob and “super loud” trumpet horns, and those horns are now linked to a “hidden high-end Viper car alarm.”
The car is offered for $48,500.
To view this vehicle on ClassicCars.com, see Pick of the Day.