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Matchbox shifts toward sustainability

Another huge automaker goes green, this time, however, the cars will be coming in 1:64 scale

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Matchbox shifts toward sustainability

Another of the world’s largest automakers is making the move to electrified vehicles, albeit on a 1:64-scale basis. 

Mattel Inc. has announced that its Matchbox division plans to produce its die-cast cars, playsets and packaging with 100 percent recycled, recyclable or bio-based plastic by 2030. The effort begins with the introduction in 2022 of a Tesla Roadster toy car made from 99 percent recycled materials. 

Being launched even sooner is an MBX EV & Hybrid package that includes five toy cars, each based on an electric or hybrid vehicle. A Matchbox fuel station playset will include an electric vehicle charging outlet in addition to traditional gasoline pumps.

Matchbox shifts toward sustainability
Gas station playlet includes an EV charging station
Matchbox shifts toward sustainability
5-pack of hybrid or electric vehicles

“Since the inception of the modern-day die-cast car nearly 70 years ago, Matchbox has been using design and innovation to connect kids with the real world around them through play,” Roberto Stanichi, global head of vehicles at Mattel, is quoted in the company’s news release.

“Matchbox is committing to using 100 percent recycled, recyclable or bio-based plastic materials to do our part in addressing the environmental issues we face today, and empower the next generation of Matchbox fans to help steer us towards a sustainable future.”

Matchbox added that even before the Tesla Roadster toy launch, its products’ packaging will shift from plastic to paper and wood-fiber materials. How2Recycle information will be included on Matchbox packaging. 

For more information, visit the Matchbox website.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

1 COMMENT

  1. I noticed the gas prices on that playset of $3.50/gallon. I guess you might as well get the kids exposed to real world gas prices sometime (?)

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