HomeCar CultureLand Rover giving specially equipped vehicles to 7 US non-profits

Land Rover giving specially equipped vehicles to 7 US non-profits

You can nominate your favorite service organization


US-based non-profit organizations in seven categories are eligible to win a Land Rover Defender customized to the group’s specific needs in a program called “Defender Above & Beyond Service Awards,” Land Rover has announced. 

Organizations must have 501(c)(3) status in the program that celebrates Land Rover’s seven decades in the US marketplace.

“Across seven decades, Land Rover vehicles have earned a unique place in the hearts of humanitarian agencies across the world,” the company said. “The Defender continues this legacy and maintains its standing as a vehicle purpose-built for service.

“To honor the 70-year history of the brand, Land Rover will award a specially outfitted Defender to seven organizations to help further their charitable efforts.”

Defender, Land Rover giving specially equipped vehicles to 7 US non-profits, ClassicCars.com Journal
Marine and Coastal version with special equipment

The categories are search and rescue, coastal and marine conservation, animal welfare, first responders, environmental, urban improvement, and fire services.

There are various entry deadlines for the various categories, though all winners will be announced September 2, Land Rover said. The first entry deadline is April 7 for the search and rescue and the coastal and marine conservation groups.

Noting Defender’s history of use in humanitarian causes around the world, Joe Eberhardt, Jaguar Land Rover North American president and chief executive explained, “we wanted to expand on that legacy with the Defender Above & Beyond Service Awards Awards’ and celebrate organizations that know the value of community and drive to do great things with them,” Joe Eberhardt, Jaguar Land Rover North America president and chief executive was quoted in the announcement.

“Over this past year, we have been inspired by the endless acts of service from people who embody the Above and Beyond spirit of Land Rover, and we’re excited to reward these individuals with new customized Defender vehicles so they can continue to help those around them.”

For entry details, visit the Defender Service Awards website.

The new 2021 Land Rover Defender 110 has a base price of $50,500 and the Defender 90 starts at $46,100.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.



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