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Kia introduces new design theme on its first electric vehicle

The EV6 launches 'Opposites United' styling language

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You’ve no doubt heard the expression, “opposites attract.” Kia says its new design theme is “Opposites United.” The Korean automaker introduces that theme on its EV6, its first battery-electric vehicle, which will be unveiled in full this month.

“EV6, as the first dedicated Kia EV, is a showcase of human-centered, progressive design and electrified power,” Karim Habib, head of Kia’s global design department, is quoted in the EV6 news release.

“We strongly believe EV6 is a compelling and relevant model for the new EV market. With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”

Kia, Kia introduces new design theme on its first electric vehicle, ClassicCars.com Journal

Kia, which is among the many automakers “shifting focus toward electrification,” added that the styling of the EV6 features “high-tech exterior details” and a modern and spacious interior. The company said the design them was inspired by “the contrasts found in nature and humanity… evoking positive forces and natural energy, with contrasting combinations of sharp stylistic elements and sculptural shapes.”

“We want our products to deliver an instinctive and natural experience that improves the daily lives of our customers,” Habib added. “Our aim is to design the physical experience of our brand and to create original, inventive, and exciting electric vehicles. The ideas of our designers and the purpose of the brand are becoming more connected than ever, with our customers at the center of what we do and influencing every decision that we make.”

Kia, Kia introduces new design theme on its first electric vehicle, ClassicCars.com Journal

Regarding the exterior design, Kia said the EV6 has a “digital tiger face” up front. The profile is crossover-inspired with a character line along the bottom of the doors curving up toward the rear-wheel arches.  The prominent C-pillar has a gloss-black insert just below the roofline. 

Inside, the car features a wide and curved display screen center-mounted on the dashboard. 

“The width of the screen creates an immersive experience for the driver, while a minimal number of physical buttons offer an uncluttered and soothing driving experience,” Kia notes.

The company adds that seats are “slim, lightweight and contemporary, and clad in modern, visually interesting and robust fabrics created using recycled plastics.”

Kia, Kia introduces new design theme on its first electric vehicle, ClassicCars.com Journal
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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