HomeThe MarketBonhams claims auction records for Sunbeam, Norton motorcycles

Bonhams claims auction records for Sunbeam, Norton motorcycles

Winter Sale in UK posts more than $4 million in transactions


Claiming world auction record prices for a Sunbeam and a Norton F1, Bonhams said its Motorcycles Winter Sale at Bicester Heritage in England generated more than £3 million ($4 million) in transactions with a 91 percent sell-through rate.

The top sale of the auction was 1936 Brough Superior 982C SS100 from the National Motorcycle Museum’s Reserve Collection that sold for £276,000 ($368,125). 

The record prices set at the sale were £41,400 ($44,220) for a 1928 Sunbeam 493cc TT Model 90 racer that had participated on the Pendine Sands in period, and £40,250 ($53,685) for a 21,188-mile 1990 Norton F1 racer in John Player Special livery. Both the Sunbeam and the Norton also were part of the museum’s consignment of 52 British motorcycles to the auction.

1928 Sunbeam TT Model 90 motorcycles
1928 Sunbeam TT Model 90

Another collection that did well at the sale was The Connoisseur Collection, which Bonhams said comprised “blue-chip examples from the estate of a late motorcycle enthusiast.” A 1937 Brough Superior 982cc SS80 sold for £73,600 ($98,170) and a 1937 Brough Superior 1,096cc 11-50hp brought £71,300 ($96,000).

1924 Henderson  motorcycles
1924 Henderson

Also part of that collection was a 1924 Henderson De Luxe Four, which sold for £48,300 ($64,290), a strong price considering the bike was in need of restoration to be roadworthy.

The auction concludes the year for Bonhams motorcycle department, which opens its 2021 calendar not with its usual sale in late January in Las Vegas, which apparently has been canceled, but with The Spring Sale, April 24-25 at the International Classic MotorCycle Show at the Stafford Showground in England.

For more information, visit the Bonhams motorcycle auction website.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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