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Home The Market News Harley-Davidson launches line of electric-powered bicycles

Harley-Davidson launches line of electric-powered bicycles

Serial 1 Cycle Company plans to start deliveries in spring of 2021

Harley-Davidson is known for the motorcycles it has produced since 1903, but the Milwaukee-based company has unveiled another sort of 2-wheeled vehicle. Harley has launched The Serial 1 Cycle Company as the producer of electric-powered bicycles with delivery to customers in the US and Germany in the spring of 2021.

“Serial 1’s debut line-up spans four pedal-assist eBicycles that fall into the City (/CTY) category, targeting urban commuters and casual recreational cyclists,” the company said in its announcement as it unveiled:

  • MOSH/CTY — 529 Wh battery for 35-105 mile range. The bike weighs 48.3 pounds and is priced at $3,399.
  • RUSH/CTY STEP-THRU — 529 Wh battery for 30-90 mile range. The bike weighs 59.5 pounds and is priced at $4,399.
  • RUSH/CTY — 706Wh battery for 35-115 mile range. Bike weighs 59 pounds and is priced at $4,499.
  • RUSH/CTY SPEED — 706 Wh batter for 25-115 mile range. Bike weighs 59 pound and is priced at $4,999.

“From the agile MOSH/CTY, the ultimate urban playbike, to our fully capable RUSH/CTY models, which deliver three tiers of premium features, Serial 1 brings Harley-Davidson’s world-class product development capabilities to modern commuters and recreational cyclists,” said Aaron Frank, Serial 1 brand director.

Harley-Davidson electric-powered bicycle
MOSH/CTY lights up the night
Harley-Davidson electric-powered bicycle
RUSH/CTY Speed model

The company’s line of eBicycles feature hydroformed aluminum frames; Brose S Mag mid-mounted motors; maintenance-free Gates Carbon Drive belts; integrated LED lighting; four ride modes (from gentle to substantial assistance); and dedicated mobile app integration, digital display and datacenter. Some models also have an 

Enviolo AutomatiQ automatic transmission.

The machines are designed in Milwaukee and the new company is named for “Serial Number One,” the nickname of the oldest-known Harley-Davidson motorcycle, the company said.

Harley-Davidson electric-powered bicycle
RUSH/CTY step-through

The eBicycles are available for pre-order at select Harley-Davidson dealerships or on the serial1.com website.

Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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