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Canada unveils design for its own EV

Carleton University design students share their winning concept for Project Arrow


Earlier this year, the Automotive Parts Manufacturers’ Association of Canada announced plans to product that country’s first domestically produced electric vehicle. Now, it shares images of the winning design for that vehicle.

“With this design, the team from Carleton University has given a face to the name of Project Arrow that one day we hope will launch a thousand shifts,” parts makers’ group president Flavio Volpe was quoted in the announcement.

“We challenged design schools across the country to conceptualize the vehicle design and the response was excellent,” added Colin Dhillon, chief technical officer for the Project Arrow, the name for the push to produce a zero-emission vehicle in Canada. 

“To see young minds step up and work through the COVID-19 pandemic was inspiring,” Dhillon added. “Their design ideas would make any global OEM design studio proud.”

“We feel privileged to be making our mark on the growing Canadian auto industry while playing our part in pushing towards a zero emissions future,” responded Kaj Hallgrimsson, who with Jun-Won Kim, Mina Morcos and Matthew Schuetz was responsible for the winning design from Carleton’s School of Industrial Design. 

“We designed this vehicle to represent what Canada is all about and can’t wait to see it on our roads someday.”

The university’s announcement describes the winning effort as a small sports utility vehicle that will “bring together the best of the best of Canada’s electric-drive, alternative-fuel, connected and autonomous and light-weight technology companies.”

The school added, “The design was based on the concepts of freedom, stability and simplicity and is intended to fit Canadian lifestyles, both in terms of the weather conditions and family needs.”

Canada electric vehicle

The next phase for Project Arrow is a release of engineering specifications to parts suppliers, scheduled to take place yet this year. A virtual concept vehicle is to be revealed in 2021 with an actual concept vehicle touring Canada in 2022.

Canada’s Automotive Parts Manufacturers’ Association was founded in 1952 and includes companies producing parts for various automakers. 

For more information, visit the Project Arrow website.

For more information on Carleton University and its design school, visit the university website.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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