In 2003, Nike released a new low-compression two-piece golf ball called “Mojo.” It was designed as a desirable ball for the weekend hacker. Its packaging was quite psychedelic. (I still prefer my Titleist PRO-V for ball striking and putting.) The VW buses they had customized were even more psychedelic.
To promote the release, the company bought a pair of Volkswagen buses and customized them to be as psychedelic as the advertising agency’s out-of-the-box thinking on the ball. The buses visited country clubs and golf courses on both coasts.
The Pick(s) of the Day is not one, but two Volkswagen custom transporter panel buses, from 1964 and 1967, respectively, advertised on ClassicCars.com by a seller in Longmont, Colorado. Far out, man.
The buses were individually given away in a drawing as part of the promotion, but have been curated together by the current owner, who says, “I really want to keep them together and will work a discount to purchase both.” They even have names: Mo and Jo.
Mo is a 1964 model in green and orange livery, with 54,508 miles on the odometer. Jo is a ’67 in green and purple, with 82,882 miles on the clock.
“Nike has used VW buses as promotional vehicles since then, but they have been wrapped. These buses are painted,” explains the seller. “In 2004 they were given away in a big sweepstakes drawing. I purchased both from the winners of the giveaway.
“I have collected history and information along with an actual Nike promotional banner used during the tour. Of course, there are plenty of MOJO golf balls, both loose and boxed along with Nike promotional items. I have collected much information on their history.”
Jo is lowered with drop spindles in front and an upside-down bug trans axle with Empi-styled wheels. The interior is light grey with purple custom accents.
Mo is closer to original, with Empi-styled wheels and a grey and orange custom interior.
“They have a few blemishes, will disclose all, have kept them in the original condition they were when I received them,” the seller reveals. “They have been in storage for over 2 years, they were in running condition, and will need regular maintenance attended to.”
The seller has each advertised for $54,000, but will work a discount to keep them together.