Wouldn’t you really rather have a Buick? So asked GM’s marketing team in a series of TV commercials promoting the Buick lineup in the 1980s and ’90s.
The Reatta was Buick’s 2-seat coupe (and later convertible) from that era, and it packaged smooth styling and advanced technology into a car that provided a lot of the same luxury of the upmarket Cadillac Allante, but for about half the price.
Unfortunately for Buick, the Reatta never quite hit its sales target of 20,000 units per year. In fact, over the course of the Reatta’s four-year lifespan, it only sold about 20,000 units in total.
The Pick of the Day is a 1991 Buick Reatta coupe from the last year of production in a nice shade of Polo Green – a color offered only for that model year. The private seller in Darien, Illinois advertising the Buick on ClassicCars.com said that the car has been well cared for and always garaged. It has just a little over 100,000 miles on the odometer, but “runs strong and starts in an instant with Buick’s reliable 3800 6-cylinder fuel-injected engine.”
Powering all Reattas was that same Buick V6, which produced 170 horsepower and was always paired with a 4-speed automatic transmission. Inside, Reatta’s technology in the seemed to be ahead of its time. Early models in 1988 and 1989 had a touch-screen Graphic Control Center (GCC) that operated as a command platform for climate-control, audio and trip-computer operation. The 1990 and 1991 models abandoned that interface for a more conventional system with buttons and knobs.
The Reatta was intended from the beginning to be a specialty car, offering exclusivity and status to those who could afford it. Three decades later, that exclusivity has heightened to an even greater extent. It’s difficult to estimate how many of the 1,214 Reatta coupes from 1991 remain on the road today, but for $6,800, this coupe seems like a nice collector opportunity.
Notable recent maintenance items include new tires, an upgraded stereo system, and recently serviced air conditioning, the seller says. The Buick’s tan leather interior looks to be in great shape as well.
Today, there are communities focused on the recognition and preservation of Reattas. One of them is the Reatta Division of the Buick Club of America (BCA). The buyer of this 1991 will surely turn some heads and enjoy the attention at upcoming activities if they choose to join the club.
To view this listing on ClassicCars.com, see Pick of the Day.