Pick of the Day is a 2-for-1 deal

11
13304
pick of the day
This 1967 Oldmobile 98 has been stretched into a limousine

The Pick of the Day is a great example of how not to advertise your collector car for sale. 

The vehicle being advertised by a private seller on ClassicCars.com is listed as a 1967 Oldsmobile 98 located in Yellowknife, NWT.

The listing includes only 4 paragraphs and 4 photographs and precious little information. 

So how did it become the Pick of the Day?

Because I’m fascinated by this vehicle, which is no ordinary 1967 Olds 98. In fact, this ad is a 2-for-1 offer that includes the ’67 Olds limousine and a matching hearse, both apparently covered in the $20,000 asking price.

Of course, you need to realize that NWT is the abbreviation for Northwest Territories of Canada, as in Yellowknife, to be specific, as in 285 miles south of the Arctic Circle, to be even more specific.

According to the advertisement, the Olds limo has been driven only 39,780 miles, which means its 385-horsepower 425cid “Super Rocket” ultra-high-compression V8 engine is barely broken in. The seller notes that the engine is both original and running.

In fact, “The car runs perfectly, no rust or damage, although the windshield is cracked. Close quote? 

The seller reports that the cars were built by Cotner & Bevington “at the request of Territorial Funeral Homes” and have had only 3 private owners and no additional modifications.

RELATED:  Pick of the Day: 1996 Chevrolet Corvette from the C4’s final year

Coachbuilt.com informs that Cotner-Bevington Corp. traces to Comet Coach, one of 4 professional car builders that flourished in Memphis, Tennessee, from the 1940s into the 1960s. Comet sold its name to Ford, which wanted to apply the shooting star badge to a new Mercury compact. 

http://coachbuilt.com/bui/c/cotner_bevington/cotner_bevington.htm

At the same time, the company’s 3 owners split, with two of them — Waldo Cotner and Robert Bevington, re-establishing under their own names in Blytheville, Arkansas, where they specialized in Oldsmobiles, receiving unfinished chassis from General Motors.

Divco-Wayne, which also owned professional-car builder Miller-Meteor, bought Cotner-Bevington in 1965, and in the process Cotner-Bevington became the first professional-car builder to include standard air conditioning in its builds.

And now, back to the advertisement for the Pick of the Day tandem… We have no information about the hearse, and precious little about the stretched Olds 98. But think of the adventure of making your way to Yellowknife and of driving home in the limo, perhaps towing the hearse.

Or not.

That’s your call. 

To view this listing on ClassicCars.com, see Pick of the Day.

Advertisement
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

11 COMMENTS

  1. I grew up in the Memphis area and remember seeing these Oldsmobile limos at funerals. They were actually quite handsome in person as they were painted dark green. Certainly much more elegant than the stretch Lincoln Town Cars of the late 70s and 80s. I had no idea there was a coach building industry in Memphis but then I was a teen age boy at the time.

  2. These are pieces of history that will either be ignored and rust away- ‘cuz the seller is inflexible on price- or end up on a Discovery Channel branch network as projects. (YEAH WE CAN MAKE AN OLDS LIMO RUN 11 SECOND QUARTERS AND DO TENS WITH THE HEARSE!!! WATCH US CUT ‘EM UP AND DESTROY ‘EM!!! HISTORY WHO CARES GIT SOME!!! WE GOTS INK AND RAP SLANG- HATS BACKWARDS TOO!!! WHAT COULD BE WRONG!!!- OH, BUY OUR MERCH TO BE KOO DAN A MUFUKA!!!).
    #SAD either way.
    But it will happen.

  3. I would like to see the hearse and info on power train and the car next to the limo looks like a early imperial 64 65 possible ?

LEAVE A REPLY

Please enter your comment!
Please enter your name here