The Pick of the Day is a great example of how not to advertise your collector car for sale.
The listing includes only 4 paragraphs and 4 photographs and precious little information.
So how did it become the Pick of the Day?
Because I’m fascinated by this vehicle, which is no ordinary 1967 Olds 98. In fact, this ad is a 2-for-1 offer that includes the ’67 Olds limousine and a matching hearse, both apparently covered in the $20,000 asking price.
Of course, you need to realize that NWT is the abbreviation for Northwest Territories of Canada, as in Yellowknife, to be specific, as in 285 miles south of the Arctic Circle, to be even more specific.
According to the advertisement, the Olds limo has been driven only 39,780 miles, which means its 385-horsepower 425cid “Super Rocket” ultra-high-compression V8 engine is barely broken in. The seller notes that the engine is both original and running.
In fact, “The car runs perfectly, no rust or damage, although the windshield is cracked. Close quote?
The seller reports that the cars were built by Cotner & Bevington “at the request of Territorial Funeral Homes” and have had only 3 private owners and no additional modifications.
Coachbuilt.com informs that Cotner-Bevington Corp. traces to Comet Coach, one of 4 professional car builders that flourished in Memphis, Tennessee, from the 1940s into the 1960s. Comet sold its name to Ford, which wanted to apply the shooting star badge to a new Mercury compact.
At the same time, the company’s 3 owners split, with two of them — Waldo Cotner and Robert Bevington, re-establishing under their own names in Blytheville, Arkansas, where they specialized in Oldsmobiles, receiving unfinished chassis from General Motors.
Divco-Wayne, which also owned professional-car builder Miller-Meteor, bought Cotner-Bevington in 1965, and in the process Cotner-Bevington became the first professional-car builder to include standard air conditioning in its builds.
And now, back to the advertisement for the Pick of the Day tandem… We have no information about the hearse, and precious little about the stretched Olds 98. But think of the adventure of making your way to Yellowknife and of driving home in the limo, perhaps towing the hearse.
That’s your call.