Nissan Z: 50 Years of Exhilarating Performance was written by Pete Evanow, a professor in advertising and public relations at California State University, Fullerton, and a 30-year veteran of the auto industry, including several years at Nissan Motorsports and the Z-Store.
“The Datsun 240Z revolutionized the sports car industry and trounced established assumptions about Japanese automakers,” Nissan and Motorbooks said in their announcement of the book. “With the Z, Datsun gave the world a sleek, sexy, fast product—one that forever banished the idea that Japanese manufacturers could only build economy cars.
“Over the past 50 years, six generations of the Z car have generated a massive, devoted following. More than 1.5 million cars have been sold in North America alone, with a considerable additional number sold worldwide.”
Among those with increasing interest in the Datsuns are car collectors, especially those who lusted after early Zs while they were in high school.
“The retro-inspired 350Z reinvigorated the Z’s fortunes in the 21st century, and the latest incarnation, the 370Z, continues the tradition of high-performance in a modern, affordable package.”
The book includes the history of the car, and features its success in SCCA and IMSA sports car racing.
“Special attention is devoted to the cult of Z-fans around the world who have supported Nissan’s sports car through thick and thin and the early car’s present-day emergence as a rapidly appreciating collector car,” the news release adds.
The book is available at a cover price of $45.