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British pick Porsche as their lust brand


Porsche is the automotive brand to which British car owners aspire, according to a survey this month by BuyaCar.co.uk, “the online car supermarket.”

“Porsche dominated the list,” the company said, “named by over twice as many drivers as second-placed Aston Martin and third-placed Tesla combined.”

The survey asked more than 500 car owners, “What car do you dream of owning one day?” Drivers identified 46 different brands and 90 different models. 

There was a second question, “Do you think you will own it?” More than half of those desiring a Porsche said they believe they will, indeed, have ownership someday.

In contrast, of those selecting Lamborghini as their aspirational automobile, none said they actually expected to achieve ownership.

“It seems that Porsche hits the sweet spot of being sufficiently exotic to inspire dreams of ownership but also often as affordable as a more mainstream executive type car, if you are happy to go for a used model – as customers of BuyaCar always do,” said Andy Oldham, chief executive of BuyaCar.co.uk.

While Porsche was the favored brand, respondents included cars ranging from the Bugatti Veyron to the Kia Niro and vintage Citroen 2CV.

The 10 brands with the most votes were:

  1. Porsche (18.0 percent)
  2. Aston Martin (7.9)
  3. Tesla (6.6)
  4. BMW (6.4)
  5. Jaguar (6.2)
  6. Audi (5.1)
  7. Bentley (5.1)
  8. Mercedes-Benz (5.1)
  9. Ferrari (4.2)
  10. McLaren (2.9)
Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.



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