HomeThe MarketCustomized Ford Focus ST comes full circle

Customized Ford Focus ST comes full circle

Two years after doing the build for Steeda, Austin Day finds himself buying the car


It’s been said that you reap what you sow. In this case, my brother has reaped his dream steed, after sowing into a race he had no horse in.

Back in 2017, Joe Day, national sales and marketing director of Steeda Performance Vehicles, was tasked with putting together a 2018 Steeda Ford Focus ST to be delivered to one of the company’s newly authorized Ford dealerships. The goal was to build a vehicle that would be appealing to a younger generation and would reflect its emerging car culture.

Dad turned to his then 21-year-old son, Austin, to help build a Focus that would meet the dreams of any young car enthusiast. As a life-long automotive lover, Austin gladly accepted the task.

Customized Ford Focus ST comes full circle

With full control over the spec sheet, Austin outfitted the Focus ST with the best that Steeda had to offer, including everything he would have wanted on his own build. He never imagined that one day the car might be his own.

The Steeda components he added included powertrain, suspension, and exterior/interior upgrades (a detailed specs list is below).

Customized Ford Focus ST comes full circle

Fast forward two years, to June of 2019, when the Focus ST popped up at a dealership in a neighboring state. As a recent college grad working at a Ford dealership, Austin didn’t have the money needed to buy the car, but that wasn’t anything patience and hard work couldn’t mend. After six months of working, scrimping and saving, he had put together enough to finance the car.

Customized Ford Focus ST comes full circle

But the work didn’t end there. After purchasing the car in February 2020, he made the 18-hour roundtrip to pick up his new ride. Professional transportation was not in his budget, so Austin did the next best thing: He covered the front of the car with blue painter’s tape to protect it from road damage, and drove it home.

At last, the car had come full circle and was back with its maker.

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Now that he has the car, Austin is excited to continue to improve it, and to use it as a learning experience. Wondering what the next upgrade will be? He’s saving up for Xpel Paint Protection, which he thinks it will look better than painter’s tape and also will save him several trips to Home Depot.

Or, since 2018 was the last production year of the Ford Focus in the American market, and since the car has VIN 009 of the serialized Steeda Ford Focus ST lineage, it could be that he’s simply protecting his investment in a future collector car.

Specs: 2018 Steeda Ford Focus ST

Powertrain upgrades: Steeda Focus ST Cold Air Intake with Performance Tune; Steeda High Capacity Intercooler Upgrade; Steeda Short Throw Shifter Kit; Steeda T409 Stainless Steel Cat-Back Exhaust system; Steeda Turbosmart Blow-off Valve

Suspension Upgrades: Steeda G-Trac Suspension Package; Steeda Focus ST Lowering Springs; Steeda Front & Rear Sway Bar Upgrade; Steeda Front and Rear Adjustable Sway Bar Endlinks; Steeda Adjustable Rear Toe Links; Steeda Rear Shock Tower Brace; Steeda Bump Steer Kit; Steeda Ultra Lite Jacking Rails; Steeda Performance Wheel Alignment

Exterior Upgrades: Steeda Exterior Graphic and Badge Package; Steeda Windshield Banner; Steeda Engine Bay Serialization Emblem; Steeda Hood Strut Kit; Steeda Q-Series Hood Paint Treatment; Steeda Billet Aluminum Hood Latches

Additional Upgrades: Fifteen52 White Turbomatic Wheels with Nitto INVO High Performance Tires

Sarah Day
Sarah Day
Sarah Day, one of the youngest members of the ClassicCars marketing team, brings input from a new generation of car enthusiasts. Sarah has been passionate about the car world since she can remember. Growing up in an automotive family, she’s developed an appreciation for a wide range of cars, from classic British sports cars to American muscle. Sarah is currently studying marketing and communications at ASU.


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