Devil’s bargain: 1978 GMC Caballero Diablo

The Pick of the Day stands in remarkable condition, including its signature fiery hood graphic

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The hood is embellished with golden flames

The Caballero was, of course, a Chevy El Camino by another name.  GM’s love for rebadging extended to its rear-wheel-drive, car-based pickup truck that was sold from model years 1978 through 1987. 

While trim levels and names differed, the El Camino and Caballero were largely the same aside from badging and grille design, which could be why Caballero sold in lower volumes than its sibling. 

The Pick of the Day is a 1978 GMC Caballero Diablo advertised on ClassicCars.com by a by a dealership in Milford, Ohio, which notes that the car has only 74,814 miles on its odometer.  It reportedly remained with its original family for nearly 40 years before being sold to its second owner in 2017. 

The dealer says the GMC is fully operational with recent maintenance, including new Cooper tires, a new radiator and new spark plugs.  Cosmetically, it has a fresh repaint in factory colors and new decals.  Even the cargo area appears free of blemishes.

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General Motors worked diligently to spice up the Caballero with a variety of special editions over the years, including the Laredo, Amarillo and the Diablo versions.  The Diablo featured the flame graphic on the hood, color-keyed accents, and a decal on the tailgate, among other niceties.  Power comes from a 350-cubic-inch V8 that puts the rear wheels in motion via an automatic transmission.

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The dealership notes that this Caballero has “outstanding originality” and remains in remarkably fine condition thanks to fastidious care and maintenance from its prior owners.  This Caballero could be as much a conversation piece as it is a car.  Plus, it has the versatility of cargo-carrying capacity for the occasional hardware store excursion. 

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This devilish pickup also raises the question: Should hood graphics make a comeback?

It’s available for an asking price of $16,900. 

To view this listing on ClassicCars.com, see Pick of the Day.

Tyson Hugie grew up in a family of gearheads and enjoys anything to do with automotive and motorsports. He is a contributing editor to Redline Reviews, a YouTube channel with coverage from major auto shows. He also writes for Arizona Driver Magazine and holds leadership positions with a number of car clubs. Tyson has lived in Arizona for 10 years and his current obsession is Japanese cars from the early 1990s which, though hard to believe, are now becoming classics. Tyson can usually be found exploring offbeat and obscure road trip destinations on his blog "Drive to Five," which started as a way to share travel stories and experiences with his now-550,000-mile Acura.

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