Lamborghini unveils… not a car, but latest line of men’s wear

What the fashionable driver will be wearing next fall and winter

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Lamborghini posed a Huracán Evo to help attract attention to its latest men's fashion line | Lamborghini photos

Automakers typically unveil their latest vehicles at major auto shows, concours d’elegance or even the Consumer Electronics Show. Automobili Lamborghini used the Pitti Uomo international men’s fashion show to unveil its “total-look collection” for fall-winter 2020-2021.

That’s “collection” as in clothing.

“Outside the exhibition space, the Huracán Evo coupé on display in orange Arancio Xanto exemplifies Lamborghini’s iconic brand features reflected in the menswear collection premiered to the event guests,” the company said as it revealed its latest fashion collection.”

Featured in the collection is a black thermal jacket. Here’s how the automaker describes it:

“The distinguishing technology of the Lamborghini super sports cars contaminates the items too as for example the black thermal jacket in triple-layer material (waterproof and windproof) with a heat regulation system consisting of an inner resistance mesh in carbon fiber for fast-developing and uniform warmth.”

A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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