Automakers typically unveil their latest vehicles at major auto shows, concours d’elegance or even the Consumer Electronics Show. Automobili Lamborghini used the Pitti Uomo international men’s fashion show to unveil its “total-look collection” for fall-winter 2020-2021.
That’s “collection” as in clothing.
“Outside the exhibition space, the Huracán Evo coupé on display in orange Arancio Xanto exemplifies Lamborghini’s iconic brand features reflected in the menswear collection premiered to the event guests,” the company said as it revealed its latest fashion collection.”
Featured in the collection is a black thermal jacket. Here’s how the automaker describes it:
“The distinguishing technology of the Lamborghini super sports cars contaminates the items too as for example the black thermal jacket in triple-layer material (waterproof and windproof) with a heat regulation system consisting of an inner resistance mesh in carbon fiber for fast-developing and uniform warmth.”