Mundane Fiat suddenly becomes fashion statement

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Even though it originally was designed by the famed Giorgetto Giugiaro at Italdesign, Fiat’s compact Panda is a basic-transportation vehicle that has found more than 7 million customers in a variety of international markets. It is not the sort of vehicle you would expect to become a fashion statement.

Nonetheless, Italian fashion design house Trussardi has joined Fiat to produce the Fiat Panda Trussardi with the Trussardi logo on the cars seat belts, steering wheel, seating upholster, floor mats and even the rear quarter exterior light. 

The cars also feature matte or metallic Caffe Italiano Brown exterior paint with black accents. 

The special-edition version, powered by a 69-horsepower engine and with a basic price of £14,060 ($15,510), have been introduced in a new Torn music video by singer Ava Max.

Panda Trussardi
Ava Max helps launch the Fiat Panda Trussardi with her ‘Torn’ music video | Fiat photos

“Fiat Centro Stile and Trussardi designers collaborated on the design and accessories to reflect the personality of Panda and the Italian fashion house,” Fiat said. “The Trussardi Greyhound symbol can be seen on the rear quarter light, in the centre of the alloy wheels and on the side moldings while other exclusive style details, including the black roof bars, mirror caps, 15-inch alloy wheels and the skid plate further set this model apart.

“Inside, Trussardi lettering embellishes the exclusive mats, seat belts, door panel inserts as well as the logo appearing on the seat upholstery. The black techno-leather seat inserts are embellished with brown stitching while the dashboard also sports a new Caffè Italiano Brown finish. The Trussardi logo takes pride of place in the centre of the steering wheel, the first time in the history of Panda that this has ever happened.”

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“Panda can boast 39 years of success and has been the most popular car in Italy for six years,” noted Olivier Francois, president of the Fiat brand. “It has been the best-selling city car in Europe since 2003. 7.5 million units have been sold, of which five million are still on the road.

“Today,” he added, “we have the first ‘luxury Panda’.”

The car at a Trussardi clothing store

“Trussardi was the first Italian brand to take fashion to the general public by organizing fashion shows in city squares and in locations close to the people,” said Tomaso Trussardi, chief executive of the fashion brand.

“We have always created products with a unique design and our brand vision is inclusive and multifaceted. Today, Fiat Panda is wearing the Trussardi style and turning itself into a contemporary and functional car with great attention to detail.”

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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