HomeThe MarketBentley offers ‘AR’ view of its EXP 100 GT concept car

Bentley offers ‘AR’ view of its EXP 100 GT concept car


Want to see the Bentley EXP 100 GT concept car in more detail? Bentley Motors has launched an augmented reality experience so you can do so, and do so right on your Apple smart phone or iPad.

“Bentley 100 AR uses a printable QR code to provide an augmented reality experience of the EXP 100 GT, the concept car created to reimagine the future of grand touring,” the company said.

“Through the app, users can explore the concept car in 3D and step inside to interact with the beautifully crafted interior featuring materials and technologies never used or seen before.”

The Bentley EXP 100 GT concept car

In addition, at selected Bentley retail outlets, a virtual full-scale version of the concept can be viewed, with narration by members of Bentley’s design team, the company noted. If you can’t get to one of those dealerships, the app can be downloaded at a special website.

“Bentley EXP 100 GT is borne from pure Bentley DNA and inspired by the company’s deep understanding of the desires of its intelligent, forward-thinking customers,” the company said in its announcement. “Beautifully styled, it embraces Artificial Intelligence (AI) as a means to reassert the car as a place for creating, experiencing and capturing extraordinary human experiences and emotions.

“Designed from the inside out and taking advantage of an all-electric platform, Bentley EXP 100 GT reimagines the Grand Tourer for the world of 2035. This is a world of shared luxury experiences where passenger and driver enjoy equal status in their enjoyment of their extraordinary journeys. 

Screen shot from the app as it offers the car’s interior exploration

“The car’s presence and impressive exterior proportions are reminiscent of many of Bentley’s historic Grand Tourers but take these luxury hallmarks into the future. The result is a future vision commensurate with Bentley’s status as the world’s most sought after luxury brand.”

The concept also showcases sustainable innovation including copper-infused Riverwood, paint made from recycled rice husks, leather-like textiles using fibers left over from wine making, as well as wool and cotton materials.

Larry Edsall
Larry Edsall
A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.


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