The Standard Catalog of American Cars reports that for the 1957 model year, Ford produced more than 116,000 of its entry-level Custom series 2-door sedans.
The Pick of the Day was one of them, but other than what appears to be a factory-fresh coat of paint, this one has undergone significant transformation.
“This sleek red was made to grab attention,” the dealer explains. “The more modern shine makes a great first impression, which is good because the ’57 Ford is a car that was made to be seen. This was the debut of the tailfin, and this was the only year for the single headlight design with the restyled body. It’s a unique appearance gave these coupes daring lines.
“A full-width grille, mirror-like wraparound chrome bumpers, and jet-inspire taillights complete this iconic package.
“It even feels correct right down to the factory-style hubcaps. But what’s really impressive is that all the long sheetmetal and intricate details, that make this car a standout, are complete. It proves that this is a lovingly restored classic.”
Restored and resto-modded, that is.
According to the car’s VIN, it was built in Ford’s Kansas City assembly plant and was equipped on that line with a 223cid 6-cylinder engine. However…
“Under the hood is a Ford legend,” the seller notes. “The 351 cubic-inch Cleveland V8 is go-to for stout power, and this one was even rebuilt only around 800 miles ago. It really has the look of freshness with glossy black components, crisp wires, newer fan, newer booster, and Ford Motorsports valve covers.
“More than just looks nice, this V8 has been upgraded for power with an Edelbrock four-barrel carburetor, Edelbrock Performer intake, electronic ignition, and a sweet-sounding dual exhaust.
“The extra power gets to the ground with wider rear tires and limited-slip rear end. But this one is great for more than just power driving. Power steering, power brakes w/discs up front, and a four-speed automatic transmission w/overdrive make an easy all-around driver,” the dealer adds.
Inside the car, there’s a two-tone gray interior that mixes vintage style and contemporary components.
“For example,” the dealer points out, “you have two wide classic bench seats to fit plenty of family and friends. You can tell these are far more-fresh than stock, and they now have comfy cloth inserts for where you sit. This coordinates nicely with the door panels and dash for a full uniform presentation.
“You have classic elements like the horizon-like speedometer, but now the dash is dominated by great driver upgrades. You get a Lecarra sports steering wheel, large AutoMeter tach, and a full set of digital auxiliary readouts glowing below the dash.”
The car is presented in immaculate condition; photos in the advertisement show a sparkling clean underbody. The car is offered for $36,995.