Villa d’Este concours gets new trophies for 90th anniversary

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A Designworks designer uses computer design software to sketch the new trophies for the Concorso d’Eleganza Villa d’Este | BMW Group photos

The 2019 Concorso d’Eleganza Villa d’Este will mark the 90th anniversary for the automotive gathering on the shores of Italy’s Lake Como and the concours corporate partner, BMW, thinks it’s time for an update of the trophies to be presented to the class and special awards-winning car owners.

So the automaker assigned its Designworks studio to create new trophies, trophies that would be a mix of past, present and future, merging traditional aesthetic creativity with modern styling.

3D printer produces trophy components in aluminum alloy

Designworks was founded and is based in Southern California, but has expanded to include studios in Europe and Asia. In addition to its work within the BMW Group, Designworks does projects for a variety of customers in such fields as consumer electronics, aircraft, medical and environmental technology, and the lifestyle and sports sectors. 

Although the completed trophies won’t be unveiled until May 15, teaser images are being shared of the trophy designs and components, which were produced using 3D printing processes at BMW Group’s Additive Manufacturing Center. The trophies are being produced in a special aluminum alloy.

Trophy components await assembly

“Gilded interior surfaces, precise polishing, high-gloss burnished contours and laser engraving lend the precious trophies a unique and lustrous radiance,” were part of the manufacturing process, BMW said in a news release.

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The final trophies, as well as a new timepiece from A. Lange & Sohne, will be revealed May 15 at a special concorso preview event at the Teatro alla Scala in Milan. The Concorso d’Eleganza Villa d’Este is scheduled for May 24-26 in Cernobbio, Italy.

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A former daily newspaper sports editor, Larry Edsall spent a dozen years as an editor at AutoWeek magazine before making the transition to writing for the web and becoming the author of more than 15 automotive books. In addition to being founding editor at ClassicCars.com, Larry has written for The New York Times and The Detroit News and was an adjunct honors professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University.

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