In the spirit of holiday giving, Hagerty has commissioned an “ugly” sweater featuring images of the maligned AMC Pacer and Pontiac Aztek for its The Shop: Assembled by Hagerty store. But purchases made during this holiday season will help provide child car seats for low-income families, Hagerty said.
“Through Hagerty’s ‘Keeping Future Drivers Safe’ initiative, all proceeds from purchases at The Shop will help provide car seats for low-income families,” the company said.
“We created The Shop: Assembled by Hagerty, to make unique and fun automotive apparel and accessories for car lovers but what we make is not as important as why we do it – to protect future generations of car drivers,” added Hagerty chief executive McKeel Hagerty.
Hagerty noted that The Shop featured “unique and high-quality auto-themed gifts for all ages that are perfect for home or garage, including pocket squares, steering wheel ornaments, T-shirts, sippy cups, signs and more. All items are available at Hagerty’s The Shop and are priced under $100.”
For 2018, The Shop is partnered with Baby2Baby, a non-profit that provides low-income children up to age 12 with “the basic necessities that every child deserves.” Baby2Baby serves more than 20 cities across the country.
“Car seats are one of the many essential items that Baby2Baby distributes to families in need,” Hagerty said, noting that motor vehicle crashes are the No. 1 cause of death among children less than 15 years of age in the United States.
A study by Brigham and Women’s Hospital in Boston and the University of Texas Southwestern Medical Center in Dallas found that 43 percent of those killed were either not restrained or were improperly restrained.